Social Media Activation Lead (Paid & Content)

Franchise World Headquarters, LLC; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Job summary

Subway is seeking a Manager, Social Media (Paid & Content Creation) to drive Subway’s paid social strategy, boost content performance, and deliver measurable ROI. You will lead cross-functional efforts with our social agency and internal teams to translate trends into platform-native creatives that win in-feed and drive conversions.

You will also serve as an in-house content creator, producing short-form video and photography while maintaining brand standards and asset library governance.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field is required.
• 3–5 years of experience with social media channels.
• Solid understanding of social media and platform best practices.
• Experience creating video content is essential.
• Strong written and verbal communication with high attention to detail.

Responsibilities

• Lead the paid social creative strategy and execution for in-feed performance.
• Oversee day-to-day paid and boosted social campaigns and reporting.
• Collaborate with social agency and internal teams to align with brand goals.
• Track CPM/CTR/IPM and derive actionable optimization insights.
• Own in-house content creation across short-form video and photography.
• Maintain tagging and reuse of evergreen creative in the content library.
• Own social reporting dashboards and tie paid to organic learnings.
• Provide real-time crisis support and maintain brand voice across channels.

Skills

Social media experience

Video content creation

Creative thinking

Communication skills

Education

Bachelor's degree in Marketing/Advertising

Tools

Sprout Social

Brandwatch

Job description

Subway is seeking a Manager, Social Media (Paid & Content Creation) to drive Subway’s paid social strategy, boost content performance, and deliver measurable ROI. You will lead cross-functional efforts with our social agency and internal teams to translate trends into platform-native creatives that win in-feed and drive conversions.

You will also serve as an in-house content creator, producing short-form video and photography while maintaining brand standards and asset library governance.