Social Media Manager, Organic

Dwyer Franchising LLC; Irving (TX); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive benefit offerings

Equity and bonus opportunities

Job summary

Neighborly, the hub of service brands, is seeking a Social Media Manager, Organic to join the Creative Services team in a full-time role. You will develop engaging content, publish across Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile, and tailor outputs for multi-location franchise brands.

You will collaborate with the Sr. Social Media Manager to maintain brand voice, monitor performance, engage audiences, and optimize posting calendars.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5+ years of experience in social media, content creation, or digital marketing.
• Experience managing multiple social accounts or brands.
• Experience creating and editing short-form video, graphics, carousels, and social copy.
• Experience with social publishing, scheduling, community management, and post-level performance reporting.

Responsibilities

• Develop content ideas within established pillars and identify gaps using trends and performance data.
• Create and edit social-first content for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile.
• Repurpose assets into platform-specific formats for campaigns.
• Manage posting, scheduling, and QA across accounts and adjust calendars per direction.
• Monitor engagement metrics and derive insights to inform strategy.
• Monitor comments and messages and engage according to guidelines.
• Distribute national content for franchise locations while maintaining brand consistency.

Skills

Social media management

Content creation

Video editing

Analytics reporting

Community management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Job description

Are you looking for a place where you can bring your passion for social media? Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

The Social Media Manager, Organic is responsible for day-to-day social content execution across multiple platforms and brands. Working within the strategic framework and content pillars established by the Sr. Social Media Manager, this hands‑on role develops ideas, creates and publishes content, manages posting schedules, monitors performance, and engages with audiences.

The role adapts execution to each brand's needs while delivering consistent, brand-aligned output across a multi-location franchise system. Bring your experience and be empowered to innovate.

As an Social Media Manager, Organic on the Creative Services team, a typical day for you will include:

• Develop content ideas within established content pillars, identifying gaps and opportunities based on trends and performance data.
• Create and edit social-first content, including short-form video, graphics, carousels, and captions, for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile.
• Repurpose campaign assets and brand materials into platform-specific formats.
• Manage day-to-day posting, scheduling, and quality assurance across assigned social accounts, adapting content calendars in alignment with the Sr. Social Media Manager's direction.
• Monitor post-level performance, including engagement, reach, video views, and saves, and identify trends and insights to inform content strategy.
• Monitor comments, messages, and brand mentions, engaging with audiences in accordance with established community management guidelines.
• Package and distribute national content for scalable use across franchise locations while maintaining brand consistency.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5+ years of experience in social media, content creation, or digital marketing.
• Experience managing multiple social accounts or brands simultaneously.
• Experience creating and editing short-form video, graphics, carousels, and social copy.
• Experience with social publishing, scheduling, community management, and post-level performance reporting.

Preferred Qualifications

• Experience supporting franchise, multi-location, home services, or distributed business models.
• Experience working across multiple consumer-facing brands.
• Experience repurposing integrated campaign assets for organic social channels.

Work Environment & Schedule

Full-time, Monday-Friday, 8:00 AM-5:00 PM CT.

Hybrid work model Office locations

500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX.

Competitive Pay

Commensurate with experience.

Benefits

• Comprehensive benefit offerings available through: Neighborly Benefits.
• Financial Benefits: Equity and bonus opportunities.

Physical Requirements

The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds. The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Brand: Neighborly - USA Shared Services

Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time-when we started with just one brand-we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company.

Neighborly’s Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters