Local Performance Marketing Specialist

Dwyer Franchising LLC; Irving (TX); Teletrabalho; USD 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive benefits

Equity and bonus opportunities

Resumo da oferta

Neighborly is seeking a Local Performance Marketing Specialist to drive local marketing programs for franchise owners and growth across markets. You will partner with the Field Business Coach team to align brand strategy and optimize a data-driven approach to leads, acquisition, retention, and loyalty.

You’ll monitor performance across online and offline channels, coach owners on plan execution, and deliver roll-up reporting to support revenue targets in a fast-paced, high-growth environment.

Qualificações

• 3+ years of marketing experience, ideally in a franchise service or retail setting.
• Strong analytical and data-driven approach to marketing performance.

Responsabilidades

• Monitor and coach franchise owners on local marketing plans and program mix.
• Track key performance metrics (leads, CPL, revenue) for franchise growth.
• Present pre‑opening and ongoing marketing plan recommendations to drive targets.
• Develop roll-up reporting on franchise participation and outcomes.
• Collaborate with Field Business Coach team to align go‑to‑market strategies.

Conhecimentos

Digital marketing

Analytics

Franchise marketing

Marketing strategy

Formação académica

Bachelor's degree in Marketing

Descrição da oferta de emprego

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. The Local Performance Marketing Specialist is a contributor role within the marketing team and the organization. This is a hands‑on role, with significant focus on local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners. This person will work with their manager on recommended plans and oversee the execution of programs for franchise owner’s local marketing plans. Partner with the Field Business Coach team, ensuring the integrated marketing strategy and marketing best practices align with the brand’s go-to-market strategy and competitive set, with the objective of delivering individual franchise owner top‑line revenue targets and market share growth. Bring your experience and be empowered to innovate.

As a Local Performance Marketing Specialist on the Marketing team, a typical day for you will include:

• Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
• Integrated marketing plan tracking and coaching recommendations to franchise owners
• Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
• Present pre‑opening and grand‑opening marketing plans during onboarding training sessions, and coach franchise business owners on their first‑ and second‑year integrated marketing plan recommendations to deliver break‑even targets.
• Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
• Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Bring your skills and be inspired to achieve success.

Required Qualifications:

• Bachelor’s degree in Marketing
• 3+ years marketing experience ideally within a franchise service or retail industry
• 3+ years’ experience with digital marketing, highly analytical and data‑driven
• Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends

Work Environment & Schedule:

Full‑time, Monday–Friday, 8:00 AM–5:00 PM CT. Hybrid work model: this role is approved to be fully remote Office locations: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX.

Competitive Pay: Commensurate with experience.

Benefits:

• Comprehensive benefits offerings available through Neighborly.
• Neighborly Benefits Financial Benefits: Equity and bonus opportunities.

Physical Requirements:

The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds. The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand: HMS House Master

Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service‑based franchise company.

Neighborly’s Family of Home Service Brands:

Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters