Marketing Operations Manager

Neighborly Company; Irving (TX); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Equity and bonus opportunities

Hybrid work model

Job summary

Neighborly in the United States seeks a Marketing Operations Manager to lead a technical marketing operations team and drive data-driven campaigns across Braze, Salesforce Marketing Cloud, Iterable, and more.

You will own QA, deliverability, lifecycle strategy, and collaboration with Data, Product, Analytics, Engineering, and Legal to scale performance while maintaining regulatory compliance.

Qualifications

• 5+ years of experience in marketing automation or related digital marketing roles.
• Hands-on experience building, QA’ing, deploying, or troubleshooting campaigns in major platforms.
• Strong knowledge of email and SMS campaign execution, personalization, testing, and deployment readiness.
• Technical fluency with HTML, CSS, Liquid or similar scripting for dynamic content.

Responsibilities

• Lead and coach a technical marketing operations team with workload prioritization and capacity planning.
• Ensure accurate delivery of email and SMS campaigns, including audience segmentation, testing, QA and deployment.
• Establish campaign build standards, automation, templates, and scalable operating frameworks.
• Collaborate with Data, Product, Analytics, Engineering, and Legal to align requirements and mitigate launch risks.
• Maintain compliance with CAN-SPAM, TCPA, CCPA and consent management; optimize deliverability and data governance.
• Own escalation for technical issues, drive root-cause analysis and ongoing performance improvements.

Skills

Marketing automation

CRM

Lifecycle marketing

Email/SMS operations

Campaign production

Technical marketing ops

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Salesforce Marketing Cloud

Iterable

Responsys

Eloqua

HubSpot

Broadly

Job description

Marketing Operations Manager

Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate.

As a Marketing Operations Manager on the Marketing team, a typical day for you will include:

• Manage, coach, and support a technical marketing operations team, overseeing workload prioritization, capacity planning, performance management, skill development, and day-to-day issue resolution.
• Ensure accurate and timely delivery of email and SMS campaigns, including intake, audience segmentation, personalization, testing, QA, deployment, monitoring, and launch readiness.
• Establish and improve campaign build standards, QA processes, documentation, automation, reusable templates, scalable frameworks, and operational best practices to enhance efficiency and quality.
• Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors to align business requirements, validate data and technical dependencies, and mitigate launch risks.
• Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, data governance standards, and internal review processes while minimizing defects and rework.
• Serve as the primary escalation point for technical and operational issues, driving root-cause resolution, performance optimization, testing initiatives, and ongoing improvements in team capabilities and campaign execution.

Bring your skills and be inspired to achieve success.

Required qualifications

• Experience: 5+ years of experience in marketing automation, CRM, lifecycle marketing, email/SMS operations, campaign production, technical marketing operations, or a related digital marketing role.
• Hands-on experience building, QA’ing, deploying, or troubleshooting campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, Broadly, or similar systems.
• Strong working knowledge of email and SMS campaign execution, including campaign setup, segmentation, personalization, dynamic content, triggered journeys, audience logic, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness.
• Technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, personalization rules, reusable templates, QA tools, and email rendering best practices.
• Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, suppression logic, preference management, and marketing data workflows.
• Proven ability to troubleshoot technical campaign issues, evaluate root causes, partner with data and technology teams, document decisions, and communicate risks clearly to technical and non-technical stakeholders.
• Experience managing campaign throughput, SLAs, production calendars, QA cycles, launch readiness, capacity planning, and competing priorities in a fast-paced environment.
• Strong understanding of email and SMS compliance and deliverability considerations, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation.
• Ability to translate business requirements into technical campaign requirements, identify missing inputs, clarify logic, document dependencies, and help the team move toward scalable execution.

Skills

• Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Detail-oriented with a high level of accuracy.
• Ability to demonstrate problem-solving and critical thinking skills.
• Ability to work independently and as part of a team.

Education

Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be considered.

Schedule / in-office requirements

Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home. Our office locations are: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX

Competitive Pay

Commensurate with experience

Schedule: Full-time, Monday - Friday, 8 AM - 5 PM local time zone

Benefits

Check out our benefits offerings here: Neighborly Benefits

• Financial Benefits: Equity and bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand

Neighborly - USA Shared Services

Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time-when we started with just one brand, we've grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers' homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company. Neighborly's Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters