Social Media Manager (On-Site)

Fresh Roasted Coffee LLC.; Sunbury (Northumberland County); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with employer match

Paid holidays and PTO

Generous employee discount on coffee &

Job summary

Fresh Roasted Coffee in Sunbury, PA is seeking a creative Social Media Manager to turn products and people into engaging content across platforms. This hands-on role covers content calendar, reels and posts, caption writing, trend spotting, and coordinating with production teams while representing the brand voice.

If you have 2+ years of experience, strong video skills, and a proven portfolio, apply to help grow our audience and tell our story.

Qualifications

• 2+ years managing social media for a company or brand.
• Experience creating short-form video content.
• Strong knowledge of Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Experience with scheduling and analytics.
• Strong writing and communication skills.
• Photography and video skills.
• Proficiency with CapCut, Adobe or Canva for editing.
• Portfolio or examples of social media work.

Responsibilities

• Manage social accounts across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Develop and maintain a creative content calendar.
• Create engaging Reels, TikToks, Stories, photos and videos.
• Write captions and social copy in the brand voice.
• Track trends, sounds, hashtags and formats.
• Capture content throughout production facilities.
• Support product launches and campaigns.
• Monitor analytics and improve content strategy.
• Engage with comments and influencer partnerships.

Skills

2+ years social media management

Short-form video creation

Platform knowledge (IG, FB, TikTok, YT

Social scheduling & analytics

Strong writing & communication

Photography & video skills

Video editing tools (CapCut, Adobe,Can

Portfolio / examples of work

Tools

CapCut

Adobe

Canva

Job description

Social Media Manager

Fresh Roasted Coffee | Sunbury, PA | Full-Time | On-Site

Are you the person who always knows what's trending?

Fresh Roasted Coffee is looking for a Social Media Manager who can turn great products, interesting people, and everyday moments into content people actually want to watch, share, and engage with.

This is a hands-on, creative role for someone who loves social media, understands short-form video, has a strong eye for content, and knows how to turn an idea into a post, Reel, or TikTok that gets attention.

What You'll Do

• Manage our social media accounts across Instagram, Facebook, TikTok, YouTube, and LinkedIn for Fresh Roasted Coffee and other family of brands.


• Develop and maintain a creative social media content calendar


• Create engaging Reels, TikToks, Stories, photos, videos, and other social content


• Write captions, scripts, and social copy that fits our brand voice


• Stay on top of trends, sounds, hashtags, platform changes, and emerging content formats


• Capture content throughout our coffee and tea manufacturing facility


• Help showcase our products, people, culture, behind-the-scenes operations, and brand story


• Appear on camera and become a recognizable personality for the brand when appropriate


• Respond to comments, messages, and community interactions


• Manage influencer and creator partnerships


• Support product launches, promotions, contests, giveaways, and marketing campaigns


• Monitor social media analytics and use data to improve content


• Track engagement, reach, follower growth, views, and other key performance indicators


• Identify opportunities to grow our audience and increase brand awareness

What We're Looking For

We're looking for someone who is creative, energetic, organized, and genuinely understands social media.

You'll be a strong candidate if you have:

• 2+ years of experience managing social media for a company, brand, agency, or organization


• Experience creating short-form video content


• Strong knowledge of Instagram, Facebook, TikTok, YouTube, and LinkedIn


• Experience with social media scheduling and analytics


• Strong writing and communication skills


• Photography and video skills


• Experience with video editing tools such as CapCut, Adobe, Canva, or similar


• A strong understanding of current social media trends


• The ability to manage multiple projects and deadlines


• A portfolio or examples of social media work

Bonus points for:

• Influencer or creator marketing experience


• Experience growing a brand's social media following


• Experience appearing on camera


• Experience with Meta Business Suite or TikTok tools


• Experience in food, beverage, consumer products, e-commerce, or manufacturing


• A great sense of humor and a personality that comes through on camera

What We Want From This Person

We don't want someone who simply posts three times a week because the content calendar says it's Tuesday.

We want someone who sees a coffee roasting machine and thinks, \"That would make a great video.\"

Someone who notices a funny moment on the production floor and knows how to turn it into content.

Someone who understands why one video gets 500 views while another gets 50,000-and wants to figure out why.

Someone who can take our products and our people and tell their stories in a way that feels authentic, entertaining, and worth following.

Why Join Fresh Roasted Coffee?

Growth & Stability

We're not just growing, we're scaling smartly and sustainably. Join a company with consistent expansion and long-term opportunity.

Culture That Feels Good

We foster a positive, creative, and team-oriented environment where people genuinely enjoy coming to work.

Competitive Benefits

We take care of our team like we take care of our beans:

• Health, dental, and vision insurance


• 401(k) with employer match


• Paid holidays and paid time off


• Generous employee discount on coffee and tea