Social Media Manager: Creative Lead for Multi-Platform

Swig-Drinks-2; Utah; On-site; USD 60,000 - 95,000; Full time

Job summary

Swig seeks a Social Media Manager to own how our brand shows up online across Instagram, TikTok, Facebook, Pinterest, and X. You’ll lead creative direction, execution, and performance, reporting to the Director of Digital Marketing, and manage a small team including a Product Photographer and Short Form Video Creator.

You’ll build platform-specific plans, write captions in Swig’s voice, and turn data into content improvements while collaborating with cross-functional teams across launches and

Qualifications

• 3+ years of professional social media management experience.
• Track record of growing accounts across multiple platforms and understanding platform formats.
• Standout copywriting skills and ability to write in a distinctive brand voice.
• Experience building content calendars, creative briefs, and organic campaigns.
• Strong analytical skills with ability to turn data into actionable improvements.
• Experience giving creative direction and leading or mentoring creative team members.
• Excellent organization and time management, with the ability to juggle multiple campaigns and deadlines.
• Bachelor’s degree in marketing, communications, advertising, or related field, or equivalent experience.

Responsibilities

• Execute and optimize Swig’s organic social strategy across all platforms.
• Own the content calendar and manage scheduling, publishing, and approvals.
• Lead creative direction with photographer and video creator and write captions in Swig’s voice.
• Directly manage the Product Photographer and Short Form Video Creator, providing direction and feedback.
• Engage with followers and identify trends to keep Swig culturally relevant.
• Deliver weekly performance reports with insights and recommended actions.
• Collaborate with marketing, creative, and influencer teams on launches and campaigns.

Skills

Social media strategy

Copywriting

Analytics

Team leadership

Project management

Education

Bachelor's degree in marketing, communications, advertising, or related field

Tools

Social media platforms (Instagram, TikTok, Facebook, Pinterest, X)

ManyChat automations

Analytics tools

Job description

Swig seeks a Social Media Manager to own how our brand shows up online across Instagram, TikTok, Facebook, Pinterest, and X. You’ll lead creative direction, execution, and performance, reporting to the Director of Digital Marketing, and manage a small team including a Product Photographer and Short Form Video Creator.

You’ll build platform-specific plans, write captions in Swig’s voice, and turn data into content improvements while collaborating with cross-functional teams across launches and