Social Media Manager & Content Creator (Temporary Contract- Leave Coverage)

FullWell; United States; On-site; USD 48,000 - 62,000; Part time

Job summary

FullWell is seeking a Social Media Manager & Content Creator to lead the company’s social strategy across Meta, TikTok, YouTube, and more. You will drive content creation, community engagement, and growth KPIs in collaboration with our Director of Digital Marketing.

This temporary contract (4.5 months) covers leave for our permanent manager, with 30–35 hours weekly and a pay of $35–$45 per hour depending on experience.

Qualifications

• 3–5 years as content creator and social media manager with deep Meta, TikTok and YouTube experience.
• Proven ability to drive social strategy and growth with measurable results.
• Strong portfolio of self-created content and comfort being featured in brand channels.
• Familiarity with scheduling and analytics platforms (Later, Sprout, Hootsuite).
• Proficient with design/editing tools (Canva, Adobe, CapCut, CapCut, Edits) and analytics reporting.

Responsibilities

• Create and implement a cohesive social strategy across Meta, TikTok, YouTube and other channels.
• Manage the social calendar and ensure daily content is shared at optimal times.
• Conduct weekly/monthly/quarterly analysis and adjust the calendar based on performance.
• Stay current with trends and explore new channels when appropriate.

Skills

Social strategy

Content creation

Analytics

Video editing

Community engagement

Tools

Later

Sprout

Hootsuite

Canva

Adobe

CapCut

Job description

The Social Media Manager & Content Creator will develop and execute FullWell’s social strategy across platforms and will be responsible for the majority of content creation. This position will report to and partner with our Director of Digital Marketing to build our presence in a way that ladders up to larger marketing and business objectives, playing a key role in the development of FullWell’s consumer-facing channels and content strategy on social, and will be responsible for growing all social channels based on agreed-upon KPIs by channel. This is a highly creative role for someone who is a strategic content creator at heart and adept at staying on the pulse of social trends. This is a temporary contract position (4.5 months, starting in November) providing leave coverage for our permanent Social Media Manager.

Responsibilities Include

• Create and implement a cohesive social strategy across channels to grow FullWell’s brand presence across Meta, TikTok, and YouTube + additional channels as warranted.
• Manage the social calendar and ensure content is shared daily and at optimal times.
• Conduct weekly, monthly, and quarterly analysis to evaluate performance and identify areas of opportunity and room for growth. Monitor analytics daily and pivot the calendar as needed.
• Stay up-to-date on trends, platform, algorithm, and best-practice updates. Explore new channels to expand into when appropriate.

Content Creation:

• Create engaging and educational content to help expand FullWell’s brand presence across social channels.
• Develop a diverse mix of content including video, carousel, and static content, following channel-specific best practices to determine what goes where to maximize impact.
• Lead UGC efforts from start to finish to showcase a variety of product use cases and further diversify content.
• Create story content to maximize engagement potential.

Community Engagement:

• Respond to comments and engage with our community. Answer questions when appropriate, liaising with our CS and RD teams when needed.
• Respond to select DMs and share content when appropriate.
• Identify community members for potential partnership opportunities or gifting in collaboration with the influencer team.
• Find ways to proactively engage with our community to increase brand engagement (commenting on posts, checking in, etc.).
• Work with the marketing team on when it makes sense for our Founder to engage vs. the brand, and supporting her content.

Role Requirements:

• 3-5 years of experience as a content creator and social media manager with deep experience across Meta, TikTok, and YouTube.
• Previous experience driving social strategy and making quick, meaningful decisions to impact growth with demonstrable results.
• Strong portfolio of self-created content and comfort being featured in content across brand social channels.
• Familiarity with scheduling and analytics platforms (Later, Sprout, Hootsuite).
• Proficient with design and editing tools like Canva, Adobe, or Figma, and CapCut, Edits, or Adobe Express.
• Comfort with reporting and analysis to help drive decision-making and strategy.

Ideal to Have:

• Prior experience in the health and wellness/supplement space
• Familiarity with DSHEA compliance
• Comfort being on camera

$35-45/hour, based on experience. This role is anticipated to 30-35 hours per week, with the potential to flex up, as needed.