Schedule:
4 hours on a daily basis, 8am to noon 12m, CST time zone
Compensation:
$10-$13/hr
About the Role
We are seeking a creative, results-driven Social Media & Content Creator Manager to support a growing wellness company specializing in innovative health and wellness products.
This role is ideal for someone who combines hands-on video editing, social media management, AI-powered content creation, and lead-generation strategies.
Working directly with the Founder, you will be responsible for transforming product research and raw video footage into engaging educational content, strengthening the brand's digital presence, and developing content strategies that attract and convert potential customers.
We are looking for a proactive, resourceful professional who can independently execute creative ideas, navigate content restrictions, and consistently deliver high-quality content that supports business growth.
Key Responsibilities
- Manage, schedule, and publish content across Facebook, Instagram, X, YouTube, Vimeo, and other relevant platforms.
- Develop and execute content strategies that increase brand awareness, engagement, website traffic, and lead generation.
- Maintain a consistent brand voice, visual identity, and publishing schedule.
- Research industry trends, audience interests, and competitor strategies to identify content opportunities.
- Proactively recommend creative campaigns and growth initiatives.
Video Editing & Creative Production
- Edit raw footage, founder recordings, and existing assets into engaging short-form videos.
- Create educational videos, promotional materials, graphics, and social media content.
- Use AI-powered creative tools to streamline content development, video production, and editing.
- Repurpose long-form recordings and research materials into platform-specific content.
- Ensure all content meets brand standards and platform requirements.
Lead Generation & Conversion
- Develop compelling copy, calls to action, and lead-generation content.
- Create and implement keyword-triggered lead magnets and other conversion-focused initiatives.
- Support strategies that convert social media engagement into qualified leads and website traffic.Monitor content performance and identify opportunities to improve engagement and conversions.
Regulated Wellness Marketing
- Create educational and promotional content while navigating advertising and content restrictions.
- Apply platform-specific guidelines to minimize content rejection and account restrictions.
- Communicate product benefits responsibly while maintaining accurate, compliant messaging.
Required Qualifications
- Proven professional experience in social media management and hands-on short-form video editing.
- Strong proficiency with creative and editing tools such as Canva, CapCut, Adobe Creative Suite, and AI-powered content creation tools.
- Hands‑on experience leveraging tools such as ChatGPT, Nano Banana, or similar AI platforms for content creation and production.
- Demonstrated ability to develop engaging social media content and write persuasive, conversion‑focused copy.
- Experience creating content that supports measurable lead generation and business growth.
- Knowledge of social media advertising policies, content restrictions, and strategies for working within regulated marketing environments.
- Strong written and spoken English communication skills.
- Ability to work independently, manage multiple content priorities, and proactively recommend creative solutions.
Preferred Qualifications
- Previous experience marketing health, wellness, supplement, or similarly regulated products.
- Experience developing automated or keyword‑triggered lead‑generation campaigns.
- Experience appearing on camera, producing UGC, or representing brands in educational videos.
- Professional Spanish fluency.
What We're Looking For
The ideal candidate is more than a social media scheduler. You are a hands‑on content creator who understands how to turn ideas into engaging videos, build an active social media presence, and connect creative output with measurable business results.
You should be comfortable working directly with leadership, taking ownership of content production, and continuously identifying ways to improve brand visibility and lead generation.