Social Media Manager & Content Creator

tm:rw; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

Smartech is seeking a highly creative, execution-focused Social Content Creator to build and grow the tm:rw brand organically across social platforms from our NYC store. This hands-on role will produce visual, video, and written content, manage publishing, community engagement, and performance, leveraging AI tools to scale output without compromising quality.

You will work closely with the Marketing team and CEO to execute campaign concepts, host day-to-day content operations, and ensure

Qualifications

• 3–5 years of experience in social media, content creation, or digital marketing.
• Strong portfolio showing range across graphic design, photo/video, and copy.
• Proficiency in core design tools (Adobe Creative Suite, Canva).
• Ability to produce high volumes of content and meet deadlines.

Responsibilities

• Plan, shoot, and produce content for social media, email, website, and in-store displays.
• Publish brand-aligned content across Instagram, TikTok, LinkedIn, X and emerging channels.
• Independently produce short-form video, carousels, stories, and written content.
• Write and edit captions and campaign assets.
• Maintain content calendar and asset library.
• Design graphics and visual assets for campaigns and activations.
• Edit photos/videos to polished publish-ready standard.
• Use AI tools to speed up ideation and production while maintaining quality.
• Collaborate with Marketing and CEO to bring campaigns to life.

Skills

Social media management

Content creation

Copywriting

Time management

Brand storytelling

Tools

Midjourney

Adobe Firefly

Canva AI

ChatGPT

Claude

Job description

Location: tm:rw Store, New York City (On-site)

Job Type: Full-Time, Permanent

Salary: $70,000 – $80,000 per annum

About Smartech

Smartech is the home of innovation, a destination where people discover, try, and experience the world's most exciting technology, health, gaming, and lifestyle brands.

Our experience-led concept stores, based in London and New York, give the best brands in the world a stage to connect with curious, discerning consumers.

Our brand partner roster includes names like Whoop, Loop Earplugs, LG, Devialet, Amazon, Sony PlayStation, and dozens more across tech, audio, health, and mobility.

We don't just stock brands, we build platforms for them.

The Role

This is a highly creative, execution-focused role for someone who can both build and grow tm:rw's brand organically across social platforms and produce the visual, video, and written content that fuels it — all in one seat.

Based at our NYC store, you'll turn campaign ideas, product launches, and in-store moments into compelling content, and own the day-to-day publishing, community management, and performance of tm:rw's social presence.

The role is heavily hands-on and content-led, with a strong emphasis on using AI tools to create, refine, and publish content at speed and scale. You'll work closely with the Marketing team and CEO to bring campaign concepts to life, using both traditional design skills and modern AI tools to move from brief to finished, published asset quickly — without ever letting quality slip.

What You'll Be Doing

Content Creation & Publishing

• Plan, shoot, and produce content for social media, email, website, and in-store screens


• Create and publish high volumes of brand-aligned original content across Instagram, TikTok, LinkedIn, X, and emerging channels


• Independently produce short-form video, static posts, carousels, stories, and written content


• Write and edit short-form copy for captions, posts, and campaign assets


• Adapt content across formats and channels (Instagram, TikTok, email, in-store, partner channels)


• Capture and create content in real time from the NYC store, events, and day-to-day brand moments


• Maintain a content calendar and a well‑organised asset library

Graphic Design & Visual Production

• Design graphics, templates, and visual assets for campaigns, social, and brand partner activations


• Ensure all output is consistent with Smartech's and partners' brand guidelines


• Support in-store visual merchandising and event collateral where needed


• Edit photo and video content to a polished, publish‑ready standard

AI Tools & Workflow

• Use AI tools (e.g. image generation, AI video/editing tools, copywriting assistants) to speed up ideation, drafting, and production


• Prompt and refine AI-generated outputs to match brand tone and visual identity


• Stay current on new AI tools and techniques relevant to content and design, and bring useful ones into the team's workflow


• Balance AI‑assisted speed with hands‑on craft — knowing when to use AI and when to do it manually

Organic Growth & Brand Presence

• Drive organic growth through frequent posting, trend participation, and platform-native content


• Spot trends, memes, and cultural moments quickly and turn them into relevant, on‑brand content


• Continuously test different content styles, hooks, and formats to maximise reach and engagement

Community & Engagement

• Manage comments and DMs across platforms, responding in a timely and brand‑appropriate way


• Build an engaged and authentic community through active interaction and conversation


• Surface audience insights, recurring questions, and feedback to the wider team

Performance Awareness

• Monitor post‑level performance and engagement metrics


• Use performance insights to adjust content execution and improve results over time


• Track and report on content performance at regular intervals, sharing insights with Marketing/Brand leadership

Campaign Support & Internal Collaboration

• Work closely with the Marketing Manager and CEO to turn campaign briefs into visual and written content


• Support key marketing campaigns, brand partner launches, and seasonal moments with planned, coordinated social content


• Create content tied to in‑store activations, flagship events, and retail storytelling


• Coordinate with brand partners, agencies, and external creators on co‑branded content where needed


• Feed insight back into the team on what content is resonating with audiences

What We're Looking For

• 3–5 years' experience in social media, content creation, graphic design, or digital marketing


• A strong portfolio showing range across graphic design, photo/video, and copy


• Proven ability to create large volumes of content consistently and build a brand's presence from scratch


• Hands‑on experience using AI tools for content creation and optimisation (e.g. Midjourney, Adobe Firefly, Canva AI, ChatGPT, Claude, AI video/editing tools)


• Proficiency in core design tools (e.g. Adobe Creative Suite, Canva, Figma)


• Strong understanding of social platforms, trends, and short‑form content


• Confident copywriting skills with a strong sense of voice and tone


• Excellent organisational skills and ability to manage multiple content pieces against deadlines


• Comfortable working in a fast‑paced, creative, in‑person environment


• NYC-based and available to work on‑site at our store, full‑time