Social Media Manager & Content Creator

Buffalo Roam Outfitters, Inc.; Collierville (TN); On-site; USD 52,000 - 68,000; Full time

Job summary

Buffalo Roam Outfitters, Inc. is seeking a creative, organized Social Media Manager & Content Creator to own our daily social media presence and content production.

This hands-on role plans, shoots, edits, publishes, and evaluates content that builds brand awareness, engages customers, and supports sales. The successful candidate will manage a content calendar, produce photography and video, coordinate shoots, and collaborate with sales, marketing, and product teams to translate business

Qualifications

• Portfolio demonstrating strong social media content required.
• Proficiency in photography, video capture, and editing.
• Strong writing skills with consistent brand voice.
• Ability to manage multiple deadlines and execute projects independently.
• Comfortable both behind and in front of the camera.
• Familiarity with social media analytics and publishing tools.
• Experience with apparel/outdoor/consumer brands preferred.

Responsibilities

• Own BRO’s day-to-day social media presence and content production.
• Plan, shoot, edit, publish, and evaluate content to build brand awareness and support sales.
• Develop and maintain a content calendar aligned with launches, promotions, events, and priorities.
• Create photography, short-form video, graphics, captions for BRO’s channels.
• Coordinate shoots, locations, participants, products, and schedules.
• Manage daily publishing, comments, and DMs; route issues to the right team.
• Work with sales, marketing, and product teams to turn priorities into content.

Skills

Portfolio required

Photography

Video editing

Brand voice writing

Project management

On-camera presence

Analytics familiarity

Tools

Adobe Creative Suite

Social media tools

Analytics software

Job description

Buffalo Roam Outfitters develops engineered workwear and apparel for businesses, retailers, and everyday customers. We’re looking for a creative, organized person who can bring our products and brand to life through compelling content and consistent social media execution.

Position Overview

The Social Media Manager & Content Creator owns BRO’s day-to-day social media presence and content production. This is a hands‑on role responsible for planning, shooting, editing, publishing, and evaluating content that builds brand awareness, strengthens customer engagement, and supports sales.

Key Responsibilities

• Develop and maintain a content calendar aligned with product launches, promotions, events, and company priorities.
• Create photography, short-form video, graphics, captions, and other content for BRO’s social channels.
• Capture products in use through employee, customer, retailer, and creator stories.
• Manage daily publishing, comments, and direct messages; route customer issues to the appropriate team.
• Coordinate shoots, including locations, participants, products, and schedules.
• Work with sales, marketing, and product teams to turn business priorities into useful content.
• Manage Trailblazer program and coordinate content deliverables with Trailblazers, influencers, and brand partners.
• Produce creative assets for paid advertising, email, and the website as needed.
• Organize content files and maintain a reusable asset library.
• Report on content performance and use results to improve future work.

Qualifications

• Demonstrated ability to create strong social media content; a portfolio or examples of previous work are required.
• Proficiency in photography, video capture, and editing.
• Strong writing skills and attention to brand voice.
• Ability to manage multiple deadlines and execute projects independently.
• Comfort working both behind and in front of the camera.
• Familiarity with social media analytics and platform publishing tools.
• Experience with apparel, outdoor, workwear, or consumer brands is preferred.

What Success Looks Like

• A consistent publishing schedule supported by an organized content pipeline.
• Content that clearly communicates BRO’s products, identity, and customer value.
• Improved engagement, qualified website traffic, and measurable support for sales.
• Reliable delivery of creative assets for launches and campaigns.