Social Media Manager

Mid-States Distributing, LLC; Fort Worth (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Mid-States Distributing, LLC in Fort Worth, Texas, is seeking a skilled social media professional to lead content strategy and execution across multiple platforms for various brands. The ideal candidate should possess strong organizational skills, creativity, and the ability to independently manage multiple brands while collaborating with internal teams.

This mid-level role requires experience in social media management with a focus on brand storytelling, performance analysis, and community engagement. The position involves some travel for events, photo shoots, and trade shows.

Qualifications

• 4–6 years of professional social media management experience.
• Deep platform fluency across major social media channels.
• Strong analytical skills with hands-on experience with analytics tools.

Responsibilities

• Serve as the primary point of contact for social media execution.
• Develop and maintain social media strategies and content calendars.
• Analyze and report on social media performance and engagement metrics.

Skills

Social media management

Brand storytelling

Copywriting

Community engagement

Platform analytics

Creativity

Education

Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or a related field

Tools

Adobe Creative Cloud

Canva

Meta Business Suite

TikTok Analytics

Pinterest Analytics

Job description

Mid-States Distributing is the leading Farm, Ranch, and Home Retail Organization. Our 72+ year old company is owned by 29 independent Farm, Ranch & Home retailers (“Members”) who operate approximately 700 stores across the US with combined annual sales in excess of 7.5 billion dollars. Our members retail agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods, and various other products for the Farm, Ranch, and Home.

Position Overview

The ideal candidate brings a strong command of platform‑specific content strategy, a sharp eye for brand storytelling, and the ability to work cross‑functionally with Brand Managers, Creative Services, and agency partners without constant direction. This mid‑level, independently driven role requires a confident social media professional capable of owning the full content lifecycle—from strategy and planning to creation, publishing, community management, and performance reporting—across 20+ brands, with active support for 6–8 priority brands at any given time.

Key Responsibilities

• Serve as the primary point of contact for social media execution between Mid‑States private brands, internal stakeholders, and agency partners
• Develop and maintain social media strategies and content calendars for assigned private brands
• Create, schedule, publish, and monitor content across social media platforms including Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, and emerging channels as appropriate
• Partner with Brand Managers to align social media plans with product launches, seasonal campaigns, promotions, and broader marketing initiatives
• Write social media copy that reflects each brand’s unique voice, positioning, and target audience
• Coordinate with Creative Services to develop visual assets, videos, animations, photography requests, and other content needs
• Create basic social media assets and content using tools such as Adobe Creative Cloud, Canva, or similar platforms
• Monitor brand accounts and manage community engagement by responding to comments, direct messages, and customer inquiries in a timely and professional manner
• Escalate customer service issues, product concerns, and reputation management situations to appropriate internal teams
• Identify opportunities to engage with relevant influencers, creators, ambassadors, and industry communities
• Track social media trends, platform updates, and emerging best practices to improve performance and identify new opportunities
• Analyze and report on social media performance, audience growth, engagement metrics, website traffic, and campaign effectiveness
• Provide recommendations for content optimization based on platform insights and performance data
• Collaborate with external agency partners by providing content requirements, campaign support, brand guidance, and creative assets for paid social initiatives
• Assist with photo shoots, video production projects, product launches, trade shows, and brand events by capturing and creating social‑first content
• Maintain brand consistency across all social channels while adapting messaging to fit each platform and audience

Minimum Qualifications, Skills, and Experience

• Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or a related field preferred, but not required
• 4–6 years of professional social media management experience in‑house or at an agency, with a track record of independently owning strategy and execution across multiple platforms and brands
• Demonstrated ability to manage multiple brands or accounts simultaneously with strong organizational systems and minimal oversight
• Deep platform fluency across Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn, including native tools, algorithms, and content best practices for each
• Proven copywriting ability with the range to adapt tone and voice across distinct brand identities
• Experience creating and producing social content using tools such as Adobe Creative Cloud, Canva, CapCut, or equivalent platforms
• Strong analytical skills with hands‑on experience using platform analytics tools (Meta Business Suite, TikTok Analytics, Pinterest Analytics, etc.) and the ability to translate data into actionable recommendations
• Experience coordinating with or managing agency relationships, including briefing, feedback, and asset delivery
• Highly organized, deadline‑driven, and capable of managing competing brand priorities in a fast‑paced environment
• Collaborative and proactive communicator who keeps internal stakeholders informed without constant check‑ins
• Self‑directed with strong professional judgment – comfortable making content decisions independently and escalating only when necessary
• Experience with community management and brand reputation monitoring
• Familiarity with paid social strategy and the ability to support agency partners with content and creative assets for paid campaigns
• Retail, consumer goods, farm & ranch, outdoor, or private brand experience is a plus, but not required

TRAVEL

Some travel may be involved, including attendance at photo shoots, trade shows, and brand events.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.