Social Media Manager at Shaunie B Enterainment

Wayne State University; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Wayne State University is seeking a Social Media Manager to develop and execute strategies that build the university's online presence. You will create engaging content, manage communities, run campaigns, and analyze performance across platforms.

You will track metrics, spot trends, adapt to platform changes, and aim to grow an audience and drive leads or engagement in line with university goals.

Qualifications

• Strong communication and creativity.
• Analytical mindset with ability to interpret metrics.
• Ability to adapt to changing platforms and trends.

Responsibilities

• Develop and execute strategies to build a brand's online presence.
• Create engaging content for multiple platforms (Facebook, Instagram, TikTok).
• Manage online communities and interactions with followers.
• Run campaigns and promotions to meet business goals.
• Analyze performance across platforms and adjust strategy accordingly.
• Track metrics and identify trends to optimize reach and engagement.
• Focus on platforms or industries to grow audience and drive results like leads or sales.

Skills

Social media strategy

Content creation

Community management

Analytics

Adaptability

Job description

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A Social Media Manager develops and executes strategies to build a brand's online presence, creating engaging content, managing communities, running campaigns, and analyzing performance across platforms like Facebook, Instagram, and TikTok to meet business goals, requiring strong communication, creativity, analytics, and adaptability. They handle daily tasks from posting and engaging with followers to tracking metrics and identifying trends, often focusing on specific platforms or industries to grow an audience and drive results like leads or sales.