Social Media Manager

bobyard; San Francisco (CA); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Equity

Dedicated video editor

On-site in SF

Job summary

Bobyard in San Francisco is seeking a dedicated social media leader to own our presence from concept to conversion. You’ll be the face and voice of the brand, hosting on camera, and collaborating with a video editor to bring ideas to life.

You'll craft hooks, scripts, and captions that resonate with contractors and builders, drive organic growth, and maintain a daily publishing cadence across LinkedIn, TikTok, Instagram, YouTube Shorts, and X. This role offers equity and hands-on ownership.

Qualifications

• 3–5 years running social for a brand with verifiable results.
• Genuine comfort on camera.
• Proven organic growth and TOFU engagement.
• Strong writing for captions and copy.
• Self-starter with reliable daily presence.

Responsibilities

• Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
• Come up with video concepts and appear on camera regularly — you're the talent
• Write hooks, scripts, and captions that get contractors and builders to stop scrolling
• Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
• Manage the community — reply to comments and DMs and be Bobyard's voice in the wild
• Grow engagement and top-of-funnel numbers, and know why they moved
• Partner with brand and copy on ideas, and hand shoots to our video editor to produce
• Jump on trends and cultural moments fast — with taste that fits a premium product
• Report on what's working, double down, and kill what isn't

Skills

Social media management

On-camera presence

Content writing

Video scripting

Job description

About Bobyard

About Bobyard Construction is a trillion dollar industry running on manual work. Contractors still measure and count materials off drawings by hand — it takes forever. Bobyard uses AI to automate takeoffs and estimates, making bids 10x faster. We’re Series A, backed by 8VC, Primary, and Pear, and we’re growing uncomfortably fast.

About the role

This is our first dedicated social hire, and you’ll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You’ll set the playbook, not inherit one. You’ll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.

What youll do

• Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X

• Come up with video concepts and appear on camera regularly — youre the talent

• Write hooks, scripts, and captions that get contractors and builders to stop scrolling

• Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence

• Manage the community — reply to comments and DMs and be Bobyard's voice in the wild

• Grow engagement and top-of-funnel numbers, and know why they moved

• Partner with brand and copy on ideas, and hand shoots to our video editor to produce

• Jump on trends and cultural moments fast — with taste that fits a premium product

• Report on what's working, double down, and kill what isn't

What we're looking for

• 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours

• Genuine comfort on camera — this is a core part of the job

• A track record of organic growth: you know how to move engagement and TOFU, not just post

• Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts

• Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account

• Strong writing: captions and copy that sound like a person

• Self-starting and operationally reliable — you take a goal and run, and you show up every day

Nice to have

• A point of view on B2B and LinkedIn video

• Experience making a technical or "unsexy" product interesting

• Comfortable grabbing quick iPhone content yourself when the moment calls for it

• Your own channel with real traction

What we offer

• $115K–$135K base + meaningful early-stage equity

• The entire social brand of a fast-growing company to own and define

• A dedicated video editor so you can focus on ideas and growth

• A team that moves fast, takes full ownership, and keeps a healthy sense of humor

• On-site in SF (101 2nd Street) — we build together, and on-camera work happens here

Comp Philosophy

We pay to win. Bobyard targets competitive top-of-market compensation because we hire people who ship and drive real impact — and we aim to reward that, including through variable pay tied to performance. Individual compensation is determined by role, experience, and contribution, at Bobyard's discretion.