Social Media Manager

ECPI University; Virginia Beach (VA); On-site; USD 60,000 - 75,000; Full time

Job summary

ECPI University is seeking a strategic Social Media Manager to lead social storytelling across ECPI University and affiliate channels. You will translate institutional priorities into authentic, engaging content and oversee daily planning, creation, publishing, and management of social content.

Reporting to the marketing team, you will collaborate with faculty, students, alumni, and departments, stay current on trends, analyze performance data, and guide brand and enrollment goals while

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of hands-on social media management experience.
• Strong writing and the ability to adapt voice across platforms and audiences.
• Strong content creation skills, including photography, short-form video, basic editing, and social copywriting.
• Comfort being on camera and helping others feel comfortable participating in social content.
• Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations.
• Experience building influencer, ambassador, student, alumni, or community partnerships.
• Comfort with analytics tools and social media management platforms.
• Experience with community management, including monitoring and responding to comments and reviews.
• Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to upscale sensitive issues.
• A creative, detail-oriented, team-oriented mindset with strong organizational instincts and a willingness to support work beyond social media.

Responsibilities

• Oversee the daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels.
• Develop platform-specific content, managing the editorial calendar, coordinating shoots across campuses, and working with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.
• You’ll stay current on platform trends, use performance data to guide decisions, and manage community engagement by monitoring and responding to comments. This role also supervises the Digital Communications Specialist and collaborates with the broader marketing team on projects that support ECPI’s brand, mission, and enrollment goals.

Skills

Strategic thinking

Strong writing

Content planning

Social media management

Platform adaptability

Analytical skills

Communication

Collaboration

On-camera comfort

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Analytics tools

Social media management platforms

Job description

Compensation: The anticipated pay range for this position is $60,000 - $75,000 annually. The final rate of pay will be determined based on relevant skills, qualifications, education, experience, and other job-related factors consistent with applicable law.

Social Media Manager

Location: Virginia Beach, VA (In-Person)

About The Role

ECPI University is seeking a strategic, social-first storyteller to lead social media across ECPI University. This role is ideal for a strong strategist, writer, content planner, and collaborator who can translate institutional priorities into content that feels authentic, engaging, and relevant.

What You’ll Do

You’ll oversee the daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels. This includes developing platform-specific content, managing the editorial calendar, coordinating shoots across campuses, and working with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.

You’ll stay current on platform trends, use performance data to guide decisions, and manage community engagement by monitoring and responding to comments. This role also supervises the Digital Communications Specialist and collaborates with the broader marketing team on projects that support ECPI’s brand, mission, and enrollment goals.

What You Bring

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 4+ years of hands-on social media management experience in a professional setting
• Strong writing skills and the ability to adapt voice across platforms and audiences
• Strong content creation skills, including photography, short-form video, basic editing, and social copywriting
• Comfort being on camera and helping others feel comfortable participating in social content
• Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations
• Experience building influencer, ambassador, student, alumni, or community partnerships
• Comfort with analytics tools and social media management platforms
• Experience with community management, including monitoring and responding to comments and reviews
• Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to upscale sensitive issues
• A creative, detail-oriented, team-oriented mindset with strong organizational instincts and a willingness to support work beyond social media

What We Offer

A collaborative, innovative environment where your creativity drives real impact, competitive compensation and benefits, and room to grow within a mission-driven organization.

Benefits

ECPI University offers a comprehensive benefits program built to support your health, wellbeing, and work/life balance. Learn more here.

ECPI University is an equal opportunity employer committed to excellence and innovation.