Social Media Manager

Insight Economics & Business Strategist, LLC; United States; Remote; USD 65,000 - 120,000; Full time

Job summary

Insight Economics & Business Strategist, LLC is seeking a Social Media Manager to lead digital marketing and social media strategy. The role focuses on translating research and consulting insights into compelling digital content, strengthening brand presence, and engaging municipal executives, economic development organizations, and other key stakeholders.

Collaborate with leadership to develop content for LinkedIn articles, briefs, infographics, podcasts, and webinars while maintaining brand

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business Administration, or related discipline preferred.
• Professional certifications in digital marketing, social media management, or content strategy desirable.
• Relevant professional experience and demonstrated portfolio of work may be considered in lieu of a degree.

Responsibilities

• Develop and implement an integrated social media strategy aligned with the firm's business development and marketing objectives.
• Manage the firm's official social media accounts and digital communications.
• Establish content calendars, publishing schedules, and campaign priorities.
• Identify opportunities to increase brand awareness and reach targeted professional audiences.
• Monitor emerging digital marketing trends and recommend appropriate strategies.
• Maintain consistent messaging, tone, and visual identity across platforms.
• Monitor social media performance, audience growth, and engagement.
• Prepare monthly marketing performance reports.
• Evaluate content reach, impressions, engagement, and lead generation.

Skills

Social media strategy

Content development

Brand management

Digital analytics

Copywriting

Video production

Campaign management

SEO basics

Project coordination

Stakeholder engagement

Education

Bachelor's degree in Marketing/Communications/PR/digital media or related

Digital marketing certifications desirable

Portfolio/experience in lieu of degree

Tools

LinkedIn

Facebook

X/Twitter

YouTube

Canva

Adobe CC

Hootsuite

Buffer

Google Analytics

WordPress

Mailchimp

Job description

Position Summary

The Social Media Manager is responsible for developing, implementing, and managing the digital marketing and social media strategy for Insight Economics & Business Strategist.The position strengthens the firm's professional visibility, communicates its consulting capabilities, promotes thought leadership, and develops meaningful engagement with municipal executives, elected officials, economic development organizations, institutional leaders, business owners, and other strategic stakeholders.Working collaboratively with executive leadership and professional consultants, the Social Media Manager translates the firm's research, consulting services, economic insights, and organizational accomplishments into compelling digital content that reinforces the firm's market position and supports business development.The position is responsible for maintaining brand consistency, managing digital communications, monitoring audience engagement, and evaluating marketing performance to ensure that social media activities contribute to the firm's organizational growth and reputation.

Essential Duties and Responsibilities

• Develop and implement an integrated social media strategy aligned with the firm's business development and marketing objectives.
• Manage the firm's official social media accounts and digital communications.
• Establish content calendars, publishing schedules, and campaign priorities.
• Identify opportunities to increase brand awareness and reach targeted professional audiences.
• Monitor emerging digital marketing trends and recommend appropriate strategies.
• Maintain consistent messaging, tone, and visual identity across platforms.

Content Development and Thought Leadership

• Develop and publish professional content highlighting the firm's consulting services, research, and industry perspectives.
• Convert economic research, policy assessments, and consulting findings into accessible digital content.
• Coordinate the development of LinkedIn articles, professional briefs, infographics, charts, and carousel presentations.
• Develop promotional materials for white papers, podcasts, webinars, conferences, and organizational announcements.
• Collaborate with subject-matter experts to communicate complex economic and business concepts.
• Support executive thought leadership through articles, interviews, video content, and professional commentary.

Brand Management and Digital Communications

• Maintain the firm's brand identity, including approved colors, logos, typography, and messaging.
• Ensure consistent application of the firm's tagline: Strategy with Substance. Growth with Purpose.
• Develop graphics, presentations, promotional materials, and digital advertisements.
• Coordinate website content updates and ensure alignment between website messaging and social media campaigns.
• Protect the firm's professional reputation through accurate, appropriate, and timely communications.
• Ensure all published materials receive appropriate review and approval.

Business Development and Audience Engagement

• Support business development by communicating the firm's value proposition and consulting capabilities.
• Identify and engage relevant municipal, institutional, academic, and business audiences.
• Monitor comments, inquiries, and engagement opportunities.
• Support relationship-building through professional networking and digital outreach.
• Promote RFP opportunities, organizational partnerships, professional events, and consulting accomplishments.
• Coordinate social media campaigns that generate qualified business inquiries and prospective client relationships.

Campaign Development and Digital Marketing

• Design and execute targeted digital marketing campaigns.
• Develop campaigns supporting the firm's consulting service areas and industry positioning.
• Promote the Community Commerce Connection Podcast and other organizational initiatives.
• Coordinate announcements regarding partnerships, professional appointments, speaking engagements, and organizational milestones.
• Support email marketing and digital promotional activities where appropriate.
• Evaluate campaign effectiveness and recommend improvements.

Analytics and Performance Measurement

• Monitor social media performance, audience growth, and engagement.
• Prepare monthly marketing performance reports.
• Evaluate content reach, impressions, engagement rates, website referrals, and lead generation.
• Identify high-performing content and opportunities for improvement.
• Assess whether marketing activities are reaching the firm's intended audiences.
• Recommend data-driven adjustments to content strategy and publishing priorities.

Required Qualifications and Experience

Education

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business Administration, or a related discipline preferred.
• Professional certifications in digital marketing, social media management, or content strategy desirable.
• Relevant professional experience and demonstrated portfolio of work may be considered in lieu of a degree.

Professional Experience

• Three to five years of experience in social media management, digital marketing, communications, or brand development preferred.
• Demonstrated experience managing professional or organizational social media accounts.
• Experience developing content for business-to-business, professional services, nonprofit, or public-sector audiences desirable.
• Demonstrated ability to translate technical or specialized information into engaging communications.
• Experience with digital analytics, content scheduling, and campaign management.

Technical Competencies

• Social media strategy and management.
• Professional content development and copywriting.
• Digital marketing and brand management.
• Graphic design and visual communications.
• Campaign development and audience targeting.
• Search engine optimization (SEO).
• Digital analytics and performance reporting.
• Professional networking and business development communications.
• Video and multimedia content coordination.
• Website content management.

Preferred Platforms and Tools

• LinkedIn - Professional networking and thought leadership
• Facebook - Community engagement and organizational visibility
• X (Twitter) - Economic and public policy commentary
• YouTube - Executive videos, interviews, and podcast promotion
• Canva / Adobe Creative Cloud - Graphic design and digital content
• Hootsuite / Buffer - Content scheduling and account management
• Google Analytics - Website traffic and campaign measurement
• WordPress / IONOS - Website content management
• Mailchimp or equivalent - Email marketing and audience communications

Core Competencies

1. Strategic communications and marketing.
2. Professional writing and content development.
3. Brand management and visual communication.
4. Digital audience development.
5. Business-to-business marketing.
6. Creativity and analytical thinking.
7. Professional networking and relationship management.
8. Project coordination and time management.
9. Digital analytics and performance measurement.
10. Professional judgment and organizational accountability.

Performance Expectations

• Consistency and quality of published content.
• Growth in relevant professional and institutional audiences.
• Engagement with targeted municipal, academic, and business stakeholders.
• Website traffic and digital referral activity.
• Qualified business inquiries generated through digital channels.
• Effectiveness of marketing campaigns.
• Brand consistency and accuracy of public communications.
• Timeliness of content development and publishing.
• Monthly reporting and achievement of established marketing objectives.