Social Media Manager

Brandingarea (opc); United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Branding Area is seeking a dedicated Social Media Specialist to develop and execute comprehensive social media strategies across LinkedIn, Instagram, Facebook, X, YouTube, and more. You will manage multiple client accounts, create content plans, and coordinate with design and copy teams to deliver engaging campaigns.

The role requires 3+ years of experience in social media marketing, strong analytics, and the ability to align with client objectives.

Qualifications

• 3+ years of social media marketing experience.
• Experience managing multiple client accounts and campaigns.

Responsibilities

• Develop and execute social media marketing strategies aligned with client objectives.
• Manage brand presence across LinkedIn, Instagram, Facebook, X, YouTube and other platforms.
• Create monthly social media strategies, content plans, and publishing calendars.
• Define audiences, content themes, and campaign objectives.
• Coordinate production of social media creatives and copy.
• Monitor performance and ensure timely delivery of client deliverables.
• Analyze engagement metrics and provide actionable recommendations.

Skills

Social media strategy

Content creation

Campaign planning

Tools

LinkedIn

Instagram

Facebook

X (Twitter)

Job description

Company: Branding Area
Industry: Public Relations, Strategic Communications & Digital Marketing
Department: Social Media Marketing & Digital Communications
Job Type: Full-Time
Experience Required: 3+ Years
Location: To Be Specified
Working Days: Monday to Friday
Working Hours: 9:30 AM to 6:30 PM
Website: www.brandingarea.com

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute social media marketing strategies aligned with client business objectives.
• Manage brand presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Create monthly social media strategies, content plans, and publishing calendars.
• Define target audiences, content themes, platform priorities, and campaign objectives.
• Conduct competitor analysis, market research, and social media audits.
• Identify opportunities to improve brand awareness, audience engagement, and lead generation.
• Maintain consistent brand positioning and communication across all social media channels.

2. Social Media Account Management

• Manage day-to-day social media activities for multiple client accounts.
• Schedule, publish, and optimize posts according to approved content calendars.
• Maintain brand consistency across social media profiles.
• Optimize social media profiles, biographies, descriptions, and account information.
• Monitor account performance, publishing schedules, and engagement activities.
• Ensure timely execution of client deliverables.
• Maintain organized records of account access, approvals, and campaign activities.

3. Content Creation & Creative Coordination

• Develop engaging content concepts, captions, headlines, and storytelling ideas.
• Prepare content briefs for graphic designers, video editors, and copywriters.
• Coordinate the production of social media creatives, reels, carousels, videos, and infographics.
• Write compelling social media copy tailored to each platform and target audience.
• Develop educational, promotional, thought leadership, and engagement-focused content.
• Ensure content follows brand guidelines, campaign objectives, and platform requirements.
• Review creative assets for quality, accuracy, and consistency before publication.

4. Organic Social Media Growth

• Implement organic growth strategies to increase relevant followers, reach, and engagement.
• Identify opportunities to improve content discovery and audience interaction.
• Research trending topics, relevant keywords, hashtags, and industry conversations.
• Optimize publishing schedules and content formats based on performance.
• Develop audience engagement initiatives and community-building activities.
• Track follower quality, engagement trends, profile visits, and content performance.
• Focus on sustainable audience development rather than artificial engagement or vanity metrics.

5. Paid Social Media Marketing

• Support the planning and execution of paid social media campaigns.
• Manage or coordinate advertising campaigns through Meta Ads Manager and LinkedIn Campaign Manager.
• Assist in audience targeting, campaign budgeting, creative testing, and advertisement optimization.
• Monitor campaign performance, including reach, impressions, clicks, engagement, leads, and conversions.
• Conduct basic A/B testing of advertisements, creatives, and audience segments.
• Collaborate with performance marketing specialists to improve campaign efficiency.
• Ensure advertising activities align with approved budgets and client objectives.

6. Community Management & Audience Engagement

• Monitor comments, messages, mentions, and audience interactions across managed social media accounts.
• Respond professionally to audience queries according to approved communication guidelines.
• Coordinate customer inquiries and qualified leads with relevant client teams.
• Identify potential reputation issues and elevate sensitive conversations.
• Maintain a professional, responsive, and positive brand presence.
• Support community-building initiatives and meaningful audience interactions.

7. Social Media Analytics & Performance Reporting

• Monitor key performance indicators across different social media platforms.
• Analyze reach, impressions, engagement rates, follower growth, clicks, website traffic, and conversions.
• Prepare weekly and monthly social media performance reports.
• Use insights from platform analytics and marketing tools to evaluate campaign effectiveness.
• Identify high-performing content formats and opportunities for improvement.
• Present actionable recommendations to enhance social media performance.
• Track progress against client-specific campaign goals and KPIs.

8. Client Communication & Account Coordination

• Work closely with account managers to understand client objectives and marketing requirements.
• Participate in client meetings, strategy discussions, and performance reviews.
• Present content calendars and coordinate client approvals.
• Manage feedback, creative revisions, and publishing deadlines.
• Maintain proactive communication regarding campaign progress and deliverables.
• Collaborate with PR, content, design, and performance marketing teams to execute integrated campaigns.

9. Brand Reputation & Social Listening

• Monitor brand mentions, audience sentiment, and relevant online discussions.
• Track competitor activities and industry conversations.
• Identify potential communication risks and negative social media trends.
• Coordinate with PR and reputation management teams when required.
• Support approved response strategies for sensitive or negative conversations.
• Maintain consistent and responsible brand communication across social channels.

10. Campaign Innovation & Continuous Improvement

• Stay updated with social media platform developments, algorithm changes, and emerging marketing trends.
• Experiment with new content formats, storytelling approaches, and platform features.
• Identify opportunities to integrate social media with PR, influencer marketing, and digital campaigns.
• Research competitor campaigns and industry best practices.
• Recommend improvements to content workflows, campaign processes, and reporting systems.
• Continuously optimize social media strategies based on data and client requirements.

Key Performance Indicators (KPIs)

1. Social Media Account Management: Effective management of assigned client accounts.
2. Content Calendar Execution: Timely delivery and publishing of approved content.
3. Audience Growth: Growth of relevant and engaged followers.
4. Engagement Performance: Improvement in meaningful audience interactions and engagement rates.
5. Content Quality: Creativity, brand consistency, accuracy, and audience relevance.
6. Campaign Performance: Achievement of agreed organic and paid marketing objectives.
7. Website Traffic & Lead Generation: Contribution to relevant website visits, inquiries, and qualified leads where applicable.
8. Client Satisfaction: Quality of communication, responsiveness, and deliverables.
9. Performance Reporting: Timely reporting with actionable recommendations.
10. Strategy Optimization: Regular improvement of content and campaign performance.