Social Media Manager

Pavago; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Growth opportunities

Job summary

Pavago is seeking a hands-on Social Media Manager to own content planning, publishing, community engagement, and performance across major platforms. You will craft content that captures attention, builds an audience, and drives measurable growth, managing LinkedIn, Instagram, TikTok, Facebook, X, and YouTube from a remote role during U.S.

business hours. You’ll collaborate with design, editorial, and marketing teams on campaigns, support organic and paid initiatives, and experiment with new

Qualifications

• 2+ years of professional social media management experience.
• Experience managing multiple major social platforms.
• Strong copywriting, storytelling, and editing skills.
• Familiarity with Canva or Adobe Creative Suite.
• Availability during U.S. business hours.

Responsibilities

• Build and manage structured content calendars.
• Create, write, edit, schedule, and publish platform-specific content.
• Develop content for LinkedIn, Instagram, TikTok, Facebook, X, and YouTube.
• Identify trends, content opportunities, hooks, and new formats.
• Maintain consistent brand voice and messaging.
• Monitor and respond to comments, DMs, mentions, and inquiries.
• Build engagement through proactive community interaction.
• Maintain fast, professional response times.
• Escalate customer or reputation-related issues when needed.
• Coordinate graphics, short-form video, and multimedia content.
• Work with designers, editors, and marketing teams on campaigns.
• Support organic and paid social initiatives.
• Assist with influencer partnerships and UGC campaigns.
• Continuously test new creative concepts and messaging.
• Track engagement, reach, impressions, follower growth, traffic, and conversions.
• Prepare weekly/monthly social performance reports.
• Identify top-performing content and replicate winning patterns.
• Run A/B tests and optimize content based on performance data.
• Use tools such as Hootsuite, Sprout Social, Buffer, or HubSpot

Skills

Social media management

Copywriting

Storytelling

Editing

Content creation

English proficiency

Multi-platform management

Organization

Tools

Hootsuite

Sprout Social

Buffer

HubSpot

Canva

Adobe Creative Suite

Job description

Social Media Manager – Content, Community & Growth

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Social Media Manager to own content planning, publishing, community engagement, and performance across multiple social platforms.

This is a hands-on role for someone who understands how to create content that captures attention, builds an audience, and drives measurable growth.

You’ll manage platforms including LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube, combining creative execution with data-driven optimization.

What You’ll Do

Social Media Strategy & Content

• Build and manage structured content calendars
• Create, write, edit, schedule, and publish platform-specific content
• Develop content for LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
• Identify trends, content opportunities, hooks, and new formats
• Maintain consistent brand voice and messaging

Community Management

• Monitor and respond to comments, DMs, mentions, and inquiries
• Build engagement through proactive community interaction
• Maintain fast, professional response times
• Escalate customer or reputation-related issues when needed

Content Creation & Campaigns

• Coordinate graphics, short-form video, and multimedia content
• Work with designers, editors, and marketing teams on campaigns
• Support organic and paid social initiatives
• Assist with influencer partnerships and UGC campaigns
• Continuously test new creative concepts and messaging

Analytics & Growth

• Track engagement, reach, impressions, follower growth, traffic, and conversions
• Prepare weekly/monthly social performance reports
• Identify top-performing content and replicate winning patterns
• Run A/B tests and optimize content based on performance data
• Use tools such as Hootsuite, Sprout Social, Buffer, or HubSpot

What We’re Looking For

• 2+ years of professional social media management experience
• Hands-on experience managing multiple major social platforms
• Strong copywriting, storytelling, and editing skills
• Experience creating or coordinating visual and video content
• Familiarity with Canva or Adobe Creative Suite
• Experience with social scheduling and analytics tools
• Strong understanding of social media KPIs, trends, and audience behavior
• Highly organized with consistent execution and follow-through
• Strong written and verbal English
• Availability during U.S. business hours

Nice to Have

• Experience with SaaS, e-commerce, agencies, or professional services
• Influencer marketing or UGC experience
• Paid social campaign exposure
• Conversion-focused content experience
• Community and online reputation management experience

What Success Looks Like

• Consistent, high-quality content publishing
• Increased engagement, reach, and audience growth
• Strong follower/subscriber growth
• Increased website traffic and leads from social
• Fast and professional community response times
• Clear reporting and continuous performance improvement

Why Join?

• Fully remote opportunity
• High ownership over social media execution and growth
• Opportunity to experiment with new platforms, formats, and creative ideas
• Direct impact on brand awareness, engagement, and lead generation
• Growth opportunities across Social Media, Content Marketing, Brand, and Growth Marketing

Interview Process

1. Application Review
2. Spark Hire Intro Video
3. Social Media / Portfolio Interview
4. Practical Content Task
5. Client Interview
6. Offer & Onboarding

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