Social Media Manager

Vanity Hair Studio NYC; Town of Islip (NY); On-site; USD 34,000 - 55,000; Full time

Job summary

Vanity Hair Studio NYC is seeking a Social Media Manager to grow our presence on TikTok, Instagram, and Facebook. This full-time, on-site role on Long Island with hybrid options invites creative storytelling that matches our bold, educational voice.

You'll plan, film, and edit content, manage comments, monitor reviews, and report on performance while keeping the brand voice consistent across platforms. One day a week on-site filming is required, with flexible remote hours for editing and posting.

Qualifications

• 1+ years managing social media for a business, ideally beauty, wellness, or local retail.
• Intermediate video skills: filming on a phone, editing in CapCut or similar, and a sense for pacing and hooks.
• Clear writing and good judgment about what shouldn't be posted.
• Reliability, discretion, and comfort in a busy salon.

Responsibilities

• Plan, film, and edit short-form content for TikTok, Instagram, and Facebook, including our daily The Business of Beauty episodes.
• Capture salon work (transformations, behind-the-chair moments, team spotlights) only with written client consent, following our recording policy
• Write captions, hooks, and hashtags in our voice: honest, educational, and a little bold.
• Keep a content calendar and post consistently.
• Respond to comments and DMs professionally, and flag complaints, booking issues, or anything sensitive to the owner.
• Monitor and respond to reviews on Google and Yelp, with owner approval
• Track what's working (views, follows, saves, bookings from social) and share a simple monthly report.
• Spot trends and suggest new episode ideas

Skills

Social media management

Video editing

Writing & messaging

Reliability & discretion

Tools

CapCut

Canva

Meta Business Suite

Job description

Social Media Manager — Vanity Hair Studio NYC
Full-time · On-site on Long Island/ Hybrid]·$25-$40per hour

About us
Vanity Hair Studio NYC is a full-service salon that cares as much about the business of beauty as the beauty itself. Our TikTok series, The Business of Beauty, teaches stylists and clients how the industry really works, from booth rent to non-competes. We're looking for someone to help us grow it.

What you'll do

• Plan, film, and edit short-form content for TikTok, Instagram, and Facebook, including our daily Business of Beauty episodes.

• Capture salon work (transformations, behind-the-chair moments, team spotlights) only with written client consent, following our recording policy

• Write captions, hooks, and hashtags in our voice: honest, educational, and a little bold.

• Keep a content calendar and post consistently.

• Respond to comments and DMs professionally, and flag complaints, booking issues, or anything sensitive to the owner.

• Monitor and respond to reviews on Google and Yelp, with owner approval

• Track what's working (views, follows, saves, bookings from social) and share a simple monthly report.

• Spot trends and suggest new episode ideas

What you bring

• 1+ years managing social media for a business, ideally beauty, wellness, or local retail.

• Intermediate video skills: filming on a phone, editing in CapCut or similar, and a sense for pacing and hooks.

• Clear writing and good judgment about what shouldn't be posted.

• Reliability, discretion, and comfort in a busy salon.

Nice to have

• Experience with Canva, Meta Business Suite, or scheduling tools.

• Knowledge of the hair industry or the NYC beauty scene.

• Basic graphic design skills.

One day a week on-site for filming, plus flexible remote hours for editing and posting.

To apply
Email your resume, links to your work, and one TikTok idea for The Business of Beauty.