Content Creator & Social Media Strategist

DreamCatchers Hair International; Allen (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

DreamCatchers Hair International is seeking a creator-first social media storyteller based in Allen, TX who can drive our short-form content strategy across TikTok, Instagram Reels, Facebook, and YouTube Shorts.

You'll film transformations, jump on trends, interview educators, and engage with our community while collaborating with photographers, videographers, designers, and the marketing team under the Head of Marketing.

Qualifications

• 3+ years of experience in social media, content creation, or digital marketing.
• Ability to work full-time and on-site in Allen, TX.
• Comfortable appearing on camera and editing short-form video.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and storytelling.
• Ability to write hooks, captions, and on-screen text.

Responsibilities

• Create original short-form content for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
• Regularly appear on camera as a personality and representative of DreamCatchers.
• Take content from concept through filming, editing, publishing, and performance analysis.
• Write hooks, scripts, captions, and on-screen text.
• Manage the day-to-day social content calendar and posting schedule.
• Monitor and respond to comments, DMs, mentions, tags, and collaboration opportunities.
• Engage with our community of professional hairstylists.
• Identify strong user-generated content and opportunities to feature our stylist community.
• Help coordinate influencer and creator collaborations.
• Repurpose existing footage into fresh, social-first content.
• Spot trends and proactively bring new creative ideas to the team.
• Track content performance and use insights to improve future creative.
• Support product launches, promotions, certification campaigns, and larger brand initiatives.
• Occasionally support longer-form YouTube content, Klaviyo email campaigns, blogs, and newsletters.

Skills

Social media

Content creation

Digital marketing

On-camera presence

Trend awareness

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

The Role

DreamCatchers Hair International is a professional hair extension brand providing premium 100% Remy hair extensions and professional certification programs to stylists across the country.

We're looking for someone who can help makeDreamCatchers impossible to ignore on social media.

We're looking for acreator first.

You should be just as comfortable in front of the camera as you are behind it. You understand why a TikTok works, can recognize a trend before it's completely played out, and know the difference between content people actually want to watch and an ad pretending to be content.

You'll help own the DreamCatchers social presence from:

Some days you'll film a stylist transformation. Other days you'll jump on a trend, interview an educator, engage with our community, or turn something happening around the office into a Reel.

You'll work alongside our photographers, videographers, designers, and marketing team while reporting directly to the Head of Marketing.

What You'll Do

• Create original short-form content for TikTok, Instagram Reels, Facebook, and YouTube Shorts
• Regularly appear on camera as a personality and representative of DreamCatchers
• Take content from concept through filming, editing, publishing, and performance analysis
• Write hooks, scripts, captions, and on-screen text
• Manage the day-to-day social content calendar and posting schedule
• Monitor and respond to comments, DMs, mentions, tags, and collaboration opportunities
• Engage with our community of professional hairstylists
• Identify strong user-generated content and opportunities to feature our stylist community
• Help coordinate influencer and creator collaborations
• Repurpose existing footage into fresh, social-first content
• Spot trends and proactively bring new creative ideas to the team
• Track content performance and use insights to improve future creative
• Support product launches, promotions, certification campaigns, and larger brand initiatives
• Occasionally support longer-form YouTube content, Klaviyo email campaigns, blogs, and newsletters

What We're Looking For

• 3+ years of experience in social media, content creation, digital marketing, or a related role
• Ability to work full-time and on-site in Allen, TX
• Comfortable and confident appearing on camera
• Hands-on experience shooting and editing short-form video
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social-first storytelling
• Strong instincts for hooks, pacing, trends, and internet culture
• Ability to write naturally and adapt to an established brand voice
• Familiarity with social media analytics and using performance data to improve content
• Highly organized and able to balance planned campaigns with spontaneous content opportunities
• A self-starter who brings ideas instead of waiting for a creative brief

Nice to Have

Experience with any combination of:

• Beauty, haircare, fashion, or lifestyle brands
• Influencer or creator marketing
• CapCut or Adobe editing tools
• YouTube
• Photography
• Email marketing or newsletters
• Building your own social following or creator presence

Beauty industry experience is a plus, butcreative instinct and the ability to make great content matter more.