Social Media Manager

Arizona State University; Tempe (AZ); On-site; USD 55,000 - 70,000; Full time

Job summary

Arizona State University’s W. P. Carey School of Business seeks a creative Outreach and Marketing Specialist 2 to lead social media strategy and execution, increasing awareness and engagement while aligning with school goals.

You will analyze audience data, craft content, and collaborate with a cross‑functional team. Reporting to the assistant director of communications, this role requires attention to detail, project management, and the ability to balance creativity with strategic thinking in a

Qualifications

• Bachelor’s degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• Experience in marketing and communications within higher education preferred.
• Excellent communication and attention to detail.

Responsibilities

• Oversee social media strategies and reporting of vendor initiatives.
• Develop and implement social media content strategies and calendars.
• Analyze digital KPIs and provide actionable insights to stakeholders.
• Collaborate with internal teams to support campaigns and events.
• Supervise student workers and ensure brand consistency across platforms.

Skills

Social media strategy

Content creation

Audience engagement

Analytics

Project management

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Job description

Job Profile:

Outreach and Marketing Specialist 2

Job Family:

Outreach and Marketing

Time Type:

Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor’s degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

The Marketing and Communications team at the W. P. Carey School of Business is seeking a creative, detail-oriented, and highly motivated professional with a passion for social media and digital storytelling. Reporting to the assistant director of communications, the social media manager will oversee the strategy and execution of social media initiatives designed to increase awareness, deepen audience engagement, strengthen the school’s reputation, and advance organizational goals.

The social media manager will use audience insights, platform trends, and performance data to inform content strategy, identify opportunities, and continuously improve results. The ideal candidate is resourceful, organized, dependable, and efficient, with exceptional attention to detail and the ability to exercise sound judgment. This role requires someone who can balance creativity with strategic thinking, manage multiple priorities, and thrive in a collaborative, team-oriented environment.

Salary Range: $54,600-$70,000 annually; to commensurate with experience

Essential Duties:

• Responsible for oversight of social media strategies as well as management and reporting of vendor implemented strategies.




• Provide direction for social media strategy, including best practices in SEO/GEO and audience engagement through different social platforms.




• Design audience-building and social engagement strategies using performance-based and earned media tactics.




• Creation of annual social media content calendar, in alignment with MarComm planning




• Stay current on higher education social media trends, platform updates, and digital communication best practices to inform strategy.




• Manage social media monitoring tools and provide analysis, including, but not limited to, share of voice and social listening.




• Provide insights into the latest trends and best practices to ensure department/unit remains innovative in social media efforts.




• Develop consistent, actionable reporting for social media and influencer-related content and communicate insights to internal stakeholders and leadership.




• Analyze digital KPIs and proactively provide measurable insight into in-progress social media initiatives to effectively maximize campaign performance.




• Manage day-to-day operations across the organization’s social media platforms (including but not limited to Instagram, Facebook, LinkedIn ensuring content is timely, accurate, and aligned with brand standards.




• Create compelling, platform-specific content that advances organizational goals and engages target audiences.




• Oversee community management by monitoring comments, direct messages, and conversations, responding appropriately and escalating issues as needed.




• Manage platform settings, account access, permissions, and governance to ensure security and compliance.




• Collaborate with internal stakeholders to coordinate social media support for campaigns, events, and institutional initiatives.




• Supervise social media student worker team




• Develop and maintain collaborative working relationships with team members, project managers, creative resources such as multimedia, SEO, and content teams along with other outside constituencies to accomplish project goals and content needs.




• Serve as W. P. Carey School representative on campus-wide social media initiatives.




• Other duties as assigned.

Desired Qualifications:

• Experience working in marketing and communications within the higher education context.


• Demonstrated strong organizational skills with the ability to manage multiple deadlines and priorities.


• Demonstrated experience creating and executing social media content for an organization or brand.


• Demonstrated knowledge of social media platforms (incl. Instagram, LinkedIn, Facebook), audiences, formats and usage standards.


• Experience using social media scheduling, monitoring and analytics tools.


• Experience capturing photos and video and creating short-form content for social and digital channels.


• Experience leading social media strategy in a professional context.


• Demonstrated strong attention to detail and ability to identify errors or inconsistencies in copy, links, assets, or schedules.


• Demonstrated ability to work in a fast-paced, collaborative environment.


• Familiarity with AP style and/or ASU brand writing style preferred.


• Excellent communication skills.


• Familiarity with Adobe Creative Suite (InDesign, Illustrator, Premier Pro, Photoshop).

Working Environment:

• Work is primarily performed in an indoor office environment.


• Regular use of computers and standard office equipment requiring extended periods of sitting, keyboarding, and use of a computer mouse.


• Occasional evening and weekend work may be required to support special events, university initiatives, and time-sensitive communications.


• This position is eligible for a hybrid work in the State of Arizona.

Department Statement:

The W. P. Carey School of Business at Arizona State University is the largest and one of the top-ranked public business schools in the United States, with more than 25,000 students. The school is internationally regarded for its programs and the research productivity of its distinguished faculty members. Students come from more than 120 countries, and W. P. Carey is represented by over 130,000 alumni worldwide.

W. P. Carey prides itself on being a place Where Business is Personal.® We value personalization, access, and excellence in business education and believe business is about people. Our motto reflects a commitment to mutual respect, building community, and positively impacting lives. We’re proud of that commitment, and look forward to it shaping your experience at W. P. Carey. Learn more at wpcarey.asu.edu.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

ASU’s comprehensive benefits package is a key part of your total compensation. Visit the ASU Compensation Estimator

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.