Social Media Manager

Odd Sox; Tampa (FL); On-site; USD 83,200 - 100,000; Full time

Job summary

A trendy fashion brand in Florida is seeking a Social Media Content Manager to enhance engagement across platforms like Instagram, TikTok, and Facebook. This role involves developing content strategies, creating visually appealing posts, and managing community engagement. The ideal candidate has a degree in marketing, 2–4 years of relevant experience, and a strong understanding of fashion and social media dynamics.

Qualifications

• Excellent organizational and time-management skills.
• Strong leadership abilities and experience managing a team.
• Proven experience in social media management.

Responsibilities

• Develop a social media content calendar.
• Create and publish engaging content for diverse platforms.
• Analyze performance and adjust strategies based on insights.

Skills

Organizational skills

Leadership abilities

Visual storytelling

Writing skills

Social media knowledge

Time-management skills

Confidence for on-camera work

Photography or video editing skills

Knowledge of fashion trends

Education

Bachelor’s degree in marketing or equivalent experience

2–4 years of experience in social media

Tools

Canva

Adobe Suite

Hootsuite

Later

Meta Business Suite

Job description

This range is provided by Odd Sox. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$83,200.00/yr - $100,000.00/yr

Job Summary:

The Social Media Content Manager is responsible for planning, creating, publishing, and managing content across a brand’s social media channels to achieve marketing and communication goals. This role is crucial in shaping a company’s online presence and engaging with its audience. As our Social Media Content Manager, you’ll be the voice of our brand on platforms like Instagram, TikTok, Facebook, Pinterest, and more. You’ll plan, create, and publish compelling content that not only looks good but converts. You’ll collaborate with our creative team, designers, and influencers to bring our brand story to life and grow our online community.

Duties/Responsibilities:

• Develop a social media content calendar aligned with brand goals and campaigns.
• Research audience preferences and stay updated on trends and competitors.
• Content Creation:
• Write copy, create visuals (or collaborate with designers), and produce video content.
• Ensuring content aligns with the brand voice and tone.
• Publishing & Scheduling:
• Schedule posts using tools like Hootsuite, Buffer, Later, or native platforms.
• Post consistently across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, etc.).
• Engagement & Community Management:
• Respond to comments, messages, and mentions.
• Foster community and encourage user-generated content.
• Analytics & Reporting:
• Prepare reports and optimize content based on data insights.
• Work with marketing, design, and sales teams.
• Coordinate with influencers or external partners.
• Monitor trends in fashion, culture, and social media to keep content fresh and relevant
• Collaborate with designers, photographers, and influencers for campaign rollouts and product launches
• Other duties assigned:

Required Skills/Abilities:

• Excellent organizational and time-management skills.
• Strong leadership abilities and experience managing a team.
• Ability to manage multiple projects and tasks simultaneously.
• Proven leadership and team development skills.
• Strong understanding of Instagram, TikTok, Pinterest, and emerging platforms
• Eye for visual storytelling and aesthetics, especially in fashion
• Proficiency with content creation tools (e.g., Canva, Adobe Suite, CapCut)
• Excellent writing and editing skills with a clear, stylish voice
• Knowledge of social media analytics and scheduling tools (e.g., Later, Hootsuite, Meta Business Suite)
• Ability to work independently and as part of a fast-paced creative team.
• Experience with user-generated content (UGC) campaigns
• On-camera confidence for behind-the-scenes or brand ambassador content
• Photography or video editing skills
• Knowledge of fashion trends and streetwear culture

Education and Experience:

• Bachelor’s degree in marketing or equivalent experience
• 2–4 years of experience in social media, preferably in fashion, lifestyle, or beauty.
• Degree in Marketing, Communications, or related field preferred or equivalent experience.
• Experience with paid social media advertising (Meta Ads, TikTok Ads, etc.).
• Video editing or basic design experience.
• Knowledge of SEO and content marketing principles.

Physical Requirements:

• Ability to lift heavy items (up to 50 lbs.) and stand or move for long periods.
• Full-time, office-based role with occasional travel to various sites or facilities.
• Occasional evening and weekend work may be required, especially for or planned shoots.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law