Social Media Director

ALICE + OLIVIA; New York (NY); On-site; USD 110,000 - 130,000; Full time

Job summary

ALICE + OLIVIA is seeking a Social Media Manager to develop and implement innovative platform and content strategies that drive social channel growth, community engagement and e-commerce revenue.

The role entails owning content calendars, producing social-first content, coordinating with marketing, and leading day-to-day management of multiple social accounts across Instagram, Facebook, TikTok, and Pinterest. Strong analytics and storytelling are essential.

Qualifications

• 5+ years of experience developing and managing social media strategy.
• Strong data orientation with ability to analyze performance.
• Creative, strategic and collaborative approach to problem solving.
• Excellent verbal and written communications; ability to write clear content and use storytelling.
• Experience with influencer activations and content creation.
• Ability to manage multiple social accounts and campaigns.

Responsibilities

• Assist with social posting across IG, Facebook, TikTok, Pinterest and other platforms.
• Own the creation and management of monthly content calendars aligned with pillars and events.
• Monitor social activity and engage with users across platforms.
• Support social for brand events and activations; coordinate with creatives for deliverables.
• Analyze data and performance and update leadership on results and optimization.
• Track social trends and adapt strategies accordingly.
• Contribute to content production and on-set roles for shoots.
• Lead day-to-day management of all social accounts and communications.
• Lead concepting, briefs and storyboarding; manage projects and shoots with styling/creative teams.
• Attend shoots, oversee content creators and post-production deliverables.

Skills

Social media strategy

Content creation

Data analysis

Storytelling

Communication

Project management

Job description

POSITION SUMMARY

The Social Media Manager will develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.

POSITION SUMMARY

The Social Media Manager will develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.

RESPONSIBILITIES

• Assist with social posting across owned and operated handles (IG, Facebook, TikTok, Pinterest etc.)
• Own the creation and management of monthly content calendars that builds upon content pillars, includes social first content, retail & brand events, social giveaways, influencer activations, and brand campaigns. Collaborate with digital marketing, communications, and e-commerce to support key brand initiatives.
• Monitor social media activity, like and engage with users across social media platforms.
• Support social for brand events, collaborations and projects; liaise with creative services to execute social deliverables for retail store events and activations.
• Analyze data and performance, updating the executive team on social performance and optimizing strategies and content accordingly.
• Understand key social trends, reacting and building on strategies as trends evolve.
• Help with production and execution of content creation.
• Lead day-to-day activities to maintain all social network accounts and communications on platforms, including IG, TikTok, Pinterest, Facebook etc.
• Lead concepting & ideas, briefs and storyboarding.
  • Project management; hands on set up of shoots including pulling all props and products in partnership with styling and creative team.
  • Develop pre-production decks ahead of shoots.
  • Attend social shoots, overseeing content creators and post production deliverables.

QUALIFICATIONS

• 5+ years of experience developing and managing social media strategy
• Track record of driving results through creating and managing social media content, audience development and engagement.
• Extensive knowledge of social media platforms like Dush Hudson, Facebook, IG, Pinterest, etc.
• Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to generate compelling, engaging and social content.
• Creative, strategic and collaborative approach to problem solving.
• Excellent verbal and written communications skills; ability to write clear compelling content and use storytelling to build engagement.
• Fine-tuned presentation skills, ability to develop clear proposals, speak concisely, and understand different audiences
• Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.

$110,000 - $130,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.