Remote Brand & Experiential Social Media Manager

FAT Brands Inc; Atlanta (GA); Remote; USD 65,000 - 90,000; Full time

Job summary

OHG Brands is seeking a Social Media Manager to be the brand-building voice and community owner for assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests.

This person will split time between calendar/strategy work and planning standout brand moments. The ideal candidate will reside in FL or GA.

Qualifications

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred).
• Comfortable operating as both a strategic partner and a hands-on planner.
• Strong writer/communicator with an eye for authentic local storytelling.
• Highly organized — able to own a calendar and juggle multiple concurrent priorities.
• Willing and able to attend and oversee events (including evenings/weekends as needed).
• Experience with social/community platforms, influencer relations, and basic performance reporting.

Responsibilities

• Bring brand expertise and business priorities to strategic and creative discussions.
• Provide approvals and collaborate cross-functionally on creative development.
• Serve as the community and guest-experience perspective in brand planning conversations.
• Own the integrated marketing/social calendar for assigned brand(s).
• Set promotional priorities and ensure cross-functional alignment across teams.
• Conceptualize and manage experiential activations and influencer events that build brand buzz.
• Identify and cultivate relationships with relevant local and regional influencers.
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution.
• Drive daily engagement and guest care across community channels.
• Identify opportunities to surprise and delight fans.
• Foster and grow local community relationships.
• Monitor organic content and channel performance.
• Share business context behind the numbers and partner with the team on optimization recommendations.
• Source authentic local restaurant stories and guest moments.
• Facilitate on-site content capture.
• Identify and cultivate local partnership and collaboration opportunities.
• Serve as the go-to marketing resource for assigned brand's daily needs.
• Support franchisee-facing marketing initiatives as needed.

Skills

Marketing

Community management

Brand/experiential events

Storytelling

Organization

Event planning

Social platforms

Influencer relations

Job description

OHG Brands is seeking a Social Media Manager to be the brand-building voice and community owner for assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests.

This person will split time between calendar/strategy work and planning standout brand moments. The ideal candidate will reside in FL or GA.