On-Camera Social Lead for Construction Tech

bobyard; San Francisco (CA); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Equity

Dedicated video editor

On-site in SF

Job summary

Bobyard in San Francisco is seeking a dedicated social media leader to own our presence from concept to conversion. You’ll be the face and voice of the brand, hosting on camera, and collaborating with a video editor to bring ideas to life.

You'll craft hooks, scripts, and captions that resonate with contractors and builders, drive organic growth, and maintain a daily publishing cadence across LinkedIn, TikTok, Instagram, YouTube Shorts, and X. This role offers equity and hands-on ownership.

Qualifications

• 3–5 years running social for a brand with verifiable results.
• Genuine comfort on camera.
• Proven organic growth and TOFU engagement.
• Strong writing for captions and copy.
• Self-starter with reliable daily presence.

Responsibilities

• Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
• Come up with video concepts and appear on camera regularly — you're the talent
• Write hooks, scripts, and captions that get contractors and builders to stop scrolling
• Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
• Manage the community — reply to comments and DMs and be Bobyard's voice in the wild
• Grow engagement and top-of-funnel numbers, and know why they moved
• Partner with brand and copy on ideas, and hand shoots to our video editor to produce
• Jump on trends and cultural moments fast — with taste that fits a premium product
• Report on what's working, double down, and kill what isn't

Skills

Social media management

On-camera presence

Content writing

Video scripting

Job description

Bobyard in San Francisco is seeking a dedicated social media leader to own our presence from concept to conversion. You’ll be the face and voice of the brand, hosting on camera, and collaborating with a video editor to bring ideas to life.

You'll craft hooks, scripts, and captions that resonate with contractors and builders, drive organic growth, and maintain a daily publishing cadence across LinkedIn, TikTok, Instagram, YouTube Shorts, and X. This role offers equity and hands-on ownership.