Social Media Manager

Impulsive Group; Pompano Beach (FL); On-site; USD 55,000 - 80,000; Full time

Job summary

Impulsive Group is seeking a seasoned Social Media & Brand Manager with AI experience to elevate multiple hotel and restaurant concepts. You will develop strategy, create engaging content, and execute campaigns across Instagram, TikTok, Facebook, LinkedIn, and more.

Ideal candidates bring restaurant/hotel marketing experience, strong writing skills, and a proven ability to use AI tools for ideation, copywriting, and analytics to grow followers and drive guest experiences.

Qualifications

• Restaurant/hotel social media or brand management experience is required.
• Demonstrated experience using AI tools in marketing or content environments.
• Excellent writing and communication skills; strong visual instincts.
• Ability to shoot, edit, or direct compelling social content.

Responsibilities

• Develop and manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, and other platforms.
• Create engaging photo, video, Reel, Story, and short-form content.
• Develop a consistent brand voice and visual identity across multiple hotel and restaurant concepts.
• Create and manage content calendars; write strong social copy.
• Identify trends and translate them into brand-appropriate content.
• Use AI tools to assist with content creation, ideation, copywriting, research, campaigns, and workflow efficiency.
• Coordinate with property managers, restaurant teams, ownership, and partners.
• Track performance and use analytics to guide optimization.
• Grow followers, engagement, reach, and business impact.
• Stay current on social media, hospitality branding, AI, and digital marketing trends.

Skills

Social media strategy

Brand management

Content creation

Copywriting

AI tools usage

Analytics

Video editing

Portfolio

Tools

Social platforms tooling

AI tools for marketing

Content calendar tools

Job description

Social Media & Brand Manager – AI Experience Required

Please Note

This is not an entry-level social media position. We are specifically looking for candidates with HOTEL/RESTAURANT experience who can demonstrate both creative ability and an understanding of branding, social media strategy, and AI-assisted marketing.

To be considered, please include links or examples of social media accounts, campaigns, content, or brands you have worked on and briefly describe the AI tools you have used professionally

We are a growing hotel and restaurant company seeking a creative, experienced Social Media & Brand Manager who understands how to build a brand, create compelling content, and use AI tools to work smarter and faster.

This is a hands-on role. We are looking for someone who can develop the strategy AND execute it. You should be comfortable creating content, writing copy, developing campaigns, identifying trends, and finding creative ways to showcase hotels, restaurants, food, beverage, events, lifestyle, and guest experiences.

What You'll Do

• Develop and manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms
• Create engaging photo, video, Reel, Story, and short-form content
• Develop a consistent brand voice and visual identity across multiple hotel and restaurant concepts
• Create and manage content calendars
• Write strong, engaging social media copy
• Identify trends and turn them into relevant, brand-appropriate content
• Use AI tools to assist with content creation, ideation, copywriting, research, campaign development, and workflow efficiency
• Help develop creative promotions for restaurants, hotels, events, holidays, and special offers
• Coordinate with property managers, restaurant teams, ownership, and outside partners
• Track performance and use analytics to determine what is working and what needs to change
• Help grow followers, engagement, reach, and ultimately business
• Stay current on social media, hospitality, branding, AI, and digital marketing trends

What You Bring to the Table

• RESTAURANT/HOTEL social media management and/or brand management experience
• Demonstrated experience using AI tools in a marketing or content environment
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, Reels, Stories, and short-form video
• Excellent writing and communication skills
• Strong visual and creative instincts
• Ability to shoot, edit, or direct compelling social content
• Experience managing multiple brands or accounts is strongly preferred
• Hospitality, restaurant, hotel, nightlife, travel, or lifestyle experience is a major plus
• Ability to work independently, move quickly, and take ownership of projects
• A portfolio or examples of social media accounts, campaigns, or content you have personally worked on

We offer an exciting opportunity to help shape the digital presence of a growing hospitality company with multiple hotel and restaurant concepts and plenty of room for creativity and growth.