Social Media Manager

Villagio Group; Manassas (VA); On-site; USD 63,000 - 77,000; Full time

Job summary

Villagio Group, located in Manassas, VA, is seeking a Social Media Manager to oversee digital marketing for a diverse portfolio of hospitality brands. The role involves crafting social media strategies, managing various platforms, and enhancing brand awareness.

The ideal candidate will have extensive experience in social media management, content creation, and community engagement. Strong skills in photography and tools like Canva and Adobe Creative Suite are essential for success in this dynamic role.

Qualifications

• 3–5+ years of professional social media management experience.
• Proven experience developing social media strategies and growing brand audiences.
• Exceptional writing, communication, and project management skills.

Responsibilities

• Develop and execute comprehensive social media strategies across multiple hospitality brands.
• Manage all social media channels, including Instagram, Facebook, TikTok, LinkedIn.
• Lead email marketing initiatives and integrated digital campaigns.

Skills

Social media strategy development

Community engagement

Content creation

Photography

Videography

Data analysis

Project management

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Job description

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Social Media Manager

City of Manassas, VA, US

Today Requisition ID: 1145

Salary: $70,000.00 Annually

Social Media Manager

Villagio Hospitality Group is seeking a strategic and creative Social Media Manager to lead the digital marketing efforts for a diverse portfolio of hospitality brands, including restaurants, breweries, event venues, entertainment destinations, and hospitality concepts.

This role is responsible for developing and executing social media strategies that drive brand awareness, engagement, guest traffic, and revenue growth across multiple brands.

Responsibilities

• Develop and execute comprehensive social media strategies across multiple hospitality brands.
• Manage all social media channels, including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms.
• Lead content planning, creation, scheduling, and publishing efforts.
• Develop campaign concepts that support brand positioning, seasonal promotions, events, and business objectives.
• Direct and coordinate content shoots, influencer visits, media events, and brand collaborations.
• Analyze performance metrics and provide strategic recommendations to improve engagement, audience growth, and conversion.
• Manage community engagement and online reputation across all platforms.
• Oversee paid social advertising campaigns and audience targeting strategies.
• Lead email marketing initiatives and integrated digital campaigns.
• Manage digital asset libraries and marketing resources.
• Stay informed on social media trends, platform updates, and industry best practices.

Qualifications

• 3–5+ years of professional social media management experience.
• Proven experience developing social media strategies and growing brand audiences.
• Strong photography, videography, and content creation skills.
• Experience with Canva, Adobe Creative Suite, Meta Business Suite, and social media scheduling platforms.
• Experience managing paid social campaigns and analyzing marketing performance data.
• Exceptional writing, communication, and project management skills.
• Hospitality, restaurant, brewery, tourism, entertainment, or lifestyle brand experience strongly preferred.