Social Media Manager

AmeriGas; Philadelphia (Philadelphia County); On-site; USD 65,000 - 90,000; Full time

Job summary

AmeriGas Propane, Inc. is seeking a Social Media Manager to own the company’s social media presence end-to-end. You will create content, manage content calendars, schedule posts and respond to comments across platforms to engage customers.

Responsibilities include strategy development, calendar creation, posting, community management, social listening, and performance reporting. A strong design eye and analytics focus will help expand reach and response quality.

Qualifications

• 5+ years of social media management experience, graphic design & content creation.
• Ability to align strategic and creative thinking.
• Exceptional written and verbal communication skills.
• Experience with Sprout Social a plus.
• Thorough understanding of marketing analytics, customer engagement KPIs, & reporting.
• Experience with Adobe Illustrator.
• Customer-focused mindset.

Responsibilities

• Strategy Development – Create and implement comprehensive social media strategy to support growth and retention goals.
• Content Calendar Creation – Collaborates with other members of the Marketing team to develop content calendars.
• Content Creation and Posting – Owns day-to-day content creation and maintenance of AmeriGas social media channels.
• Community Engagement – Responds quickly to customer comments and coordinates with Customer Experience for resolutions.
• Social Listening – Track news stories and online mentions of AmeriGas for follow-up.
• Analytics and Reporting – Monitor performance, report monthly, and provide optimization recommendations.
• Additional responsibilities as directed.

Skills

Social media management

Graphic design & content creation

Strong written & verbal communication

Marketing analytics & KPIs

Customer-focused mindset

Education

BS in Marketing or Communications

5+ years marketing experience

Tools

Sprout Social

Adobe Illustrator

CRM tools (Microsoft Dynamics)

Oracle Eloqua

Job description

When you work for AmeriGas, you become a part of something BIG! Founded in 1959, AmeriGas is the nation’s premier propane company, serving over 1.5 million residential, commercial, industrial and motor fuel propane customers. Together, over 6,500 dedicated professionals will deliver over 1 billion gallons of propane from 1,800+ distribution points across the United States.

Job Summary

The Social Media Manager owns the AmeriGas social media presence end-to-end. Duties include creating content, working collaboratively to develop and maintain content calendars, scheduling posts, providing timely responses to comments, and tracking and reporting on performance KPIs. This person will also be responsible for taking our online presence to the next level - exploring additional opportunities to expand our reach and further engage current and potential customers in more meaningful ways.

Essential Functions

• Strategy Development – Create and implement comprehensive social media strategy to support growth and retention goals. Stay abreast of social media trends, best practices, platform updates, and technological advances, and translate into actionable plans for AmeriGas.
• Content Calendar Creation – Collaborates with other members of the Marketing team, and broader organization, to develop content calendars.
• Content Creation and Posting – Owns day to day content creation and maintenance of AmeriGas social media channels.
• Community Engagement – Responds quickly to customer comments and facilitates necessary follow-up from Customer Experience team when escalation or resolution of a customer issue is necessary.
• Social Listening – Track news stories and other notable online mentions of AmeriGas and share for follow-up.
• Analytics and Reporting – Monitor channel performance, report monthly, and make recommendations to improve.
• Additional responsibilities as directed.

Knowledge, Skills, And Abilities

• 5+ years of social media management experience, graphic design & content creation
• Ability to align strategic and creative thinking
• Exceptional written and verbal communication skills
• Experience with Sprout Social a plus
• Thorough understanding of marketing analytics, customer engagement KPIs, & reporting
• Experience with Adobe Illustrator
• Customer-focused mindset

Education and Experience

• BS in Marketing, Communications, or other relevant degree
• 5+ years marketing experience
• Experience in CRM tools such as Microsoft Dynamics, Marketing Automation tools such as Oracle Eloqua a plus

AmeriGas Propane, Inc. is an Equal Opportunity Employer. The Company does not discriminate on the basis of race, color, sex, national origin, disability, age, gender identity, sexual orientation, veteran status, or any other legally protected class in its practices.

AmeriGas is a Drug Free Workplace. Candidates must be willing to submit to a pre-employment drug screen and a criminal background check. Successful applicants shall be required to pass a pre-employment drug screen as a condition of employment, and if hired, shall be subject to substance abuse testing in accordance with AmeriGas policies. As a federal contractor that engages in safety-sensitive work, AmeriGas cannot permit employees in certain positions to use medical marijuana, even if prescribed by an authorized physician. Similarly, applicants for such positions who are actively using medical marijuana may be denied hire on that basis.