Associate Director of Integrated Marketing

H; Orlando (FL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

HSA options

401(k) match

Wellness days

PTO

Education support

Pet perks

Job summary

Health & Happiness Group is seeking an Associate Director of Integrated Marketing to lead growth marketing across the Zesty Paws and Solid Gold brands. You will translate business and brand objectives into connected, insight-led campaigns that drive consumer engagement and revenue.

You will report to the Growth Marketing Director, manage cross-functional teams and agency partners, and champion a cohesive brand experience across channels while optimizing ROI.

Qualifications

• 8+ years of growth marketing experience with integrated marketing and campaigns.
• Experience across multiple consumer touchpoints and channels.
• Strong understanding of the consumer journey across brand, performance, retail, ecommerce, content, PR, social, and CRM.
• Excellent project management and communication skills.

Responsibilities

• Implement growth marketing strategies for pet brands across channels.
• Translate strategy into integrated campaigns across channels.
• Develop and manage campaign briefs.
• Collaborate with Creative, Omni Digital, Ecommerce, Retail Sales, and Brand teams.
• Drive campaign orchestration and optimize performance.
• Use data to identify growth opportunities and refine plans.
• Align investment and ROI with Sales and Finance.
• Develop measurement frameworks and reporting.
• Support acquisition and retention through awareness to advocacy.
• Ensure consistent brand experience across channels.
• Manage cross-functional and agency relationships.
• Mentor the team and foster a culture of collaboration.

Skills

Growth marketing

Integrated marketing

Campaign strategy

Project management

Communication

Analytical skills

Fast-paced environment

Creative routing

Job description

Associate Director of Integrated Marketing

Department: Marketing

Employment Type: Full Time

Location: H&H North America

Description

A bit about Health & Happiness Group
At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you
The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
Your role within the team
As the Integrated Marketing Associate Director, you will lead the development and execution of integrated marketing strategies that drive brand growth, consumer engagement, and business results across our pet brands, including Zesty Paws and Solid Gold. This role will translate business and brand objectives into connected, insight-led marketing plans.

Reporting to the Growth Marketing Director, this role will serve as a connector across marketing – brand and creative, sales, ecommerce, finance, omni digital, and external agency partners where required. The Associate Director will ensure campaigns are rooted in a clear consumer insight, have a cohesive brand story, and are optimized against measurable business outcomes.

Duties and Responsibilities

• Implement the growth marketing strategy and planning across our pet brands, translating business and brand objectives into cohesive, consumer-centric annual and campaign plans that connect brand building with measurable growth.
• Connect strategy to execution, partnering with internal teams and agency partners to ensure campaigns are strategically aligned, creatively compelling, operationally sound, and delivered consistently across consumer touchpoints.
• Build and manage integrated campaign briefs.
• Partner closely with Creative, Omni Digital, Ecommerce, Retail Sales, and Brand teams to create connected marketing programs that maximize reach, engagement, conversion, and customer lifetime value.
• Drive campaign orchestration and optimization, ensuring the right message reaches the right consumer at the right point in the customer journey and identifying opportunities to improve performance across channels.
• Use consumer, category, media, retail, ecommerce, and performance data to identify growth opportunities, inform marketing priorities, and continuously refine integrated plans.
• Partner with Growth Marketing Director, Sales, and Finance to establish clear business objectives, develop investment recommendations, support forecasting, and maximize marketing ROI across online and offline channels.
• Develop measurement frameworks and performance reporting for integrated campaigns, evaluating effectiveness against brand and commercial KPIs and translating results into actionable recommendations.
• Support acquisition and retention strategies by ensuring integrated campaigns effectively move consumers from awareness through consideration, conversion, repeat purchase, and advocacy.
• Champion a connected brand experience, ensuring consistent positioning, messaging, and creative expression across channels while tailoring execution to the role each channel plays in the consumer journey.
• Manage cross-functional and agency relationships, providing clear strategic direction, facilitating alignment, and holding partners accountable to timelines, quality, and performance.
• Mentor and develop the team, fostering a culture of collaboration, accountability, innovation, and continuous improvement.

Desired Skills and Experience

• 8+ years of growth marketing experience, with significant experience in integrated marketing and campaign strategies.
• Demonstrated experience developing and executing integrated marketing campaigns across multiple consumer touchpoints and channels.
• Strong understanding of the consumer journey and how brand, performance, retail, ecommerce, content, PR, social, and CRM work together to drive growth.
• Ability to work quickly, iterate rapidly, and manage high output demands
• Excellent project management and communication skills
• Ability to thrive in a fast-paced, entrepreneurial environment where priorities can shift quickly
• Strong project management skills with the ability to work across multiple projects
• Strong analytical skills and a positive can-do attitude is a must
• Experience in developing and/or driving process for creative routing a plus

Local candidates are required to work from our Orlando, FL office 3 days/week. Non-local candidates will be required to travel ~15%

Benefits

• Medical, vision, and dental insurance
• HSA options
• 6% 401(k) match
• Short- and long-term disability insurance
• 3 annual wellness days
• 20 PTO days + 10 sick days annually
• Monthly fitness stipend
• Opportunities for continued education & professional development
• Perks for your fur friends, including product stipends and pet insurance discounts

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.