Social Media Manager

My Watch LLC; Oak Park (MI); On-site; USD 52,000 - 78,000; Full time

Job summary

My Watch LLC, a luxury watch retailer with a showroom in Oak Park, MI, is seeking a Social Media Manager to plan, create, and publish engaging content across Instagram, TikTok, Facebook, and YouTube, highlighting inventory and partnerships.

You will manage the content calendar, optimize for reach, respond to comments, and analyze performance data to refine campaigns, collaborating closely with sales and marketing.

Qualifications

• Experience in Social Media Marketing and SMO, with ability to grow and engage audiences on platforms like Instagram, TikTok, Facebook, and YouTube.
• Strong writing and communication skills; ability to craft clear, brand-aligned copy and respond professionally to online inquiries.
• Experience with content strategy, content calendars, aligning content with business goals, and analytics-driven adjustments.

Responsibilities

• Plan and publish engaging content across social platforms to showcase inventory and brand partnerships.
• Manage the content calendar and optimize posts for reach and engagement; monitor comments and messages.
• Collaborate with sales and marketing to support campaigns, promotions, and customer communications.
• Capture and edit basic photo/video content in-store to maintain a consistent brand voice.

Skills

Social Media Marketing

Audience growth

Copywriting

Content strategy

Luxury retail knowledge

On-site availability

Photo & video editing

Team collaboration

Analytics familiarity

Education

Marketing/Communications degree

Tools

Photo editing tools

Video editing tools

Job description

Company Description

My Watch LLC is a luxury watch retailer with an online store and a physical showroom located in Oak Park, Michigan, in the Metro Detroit area. The company specializes in buying, selling, trading, consigning, and sourcing high-end timepieces from leading brands such as Rolex, Audemars Piguet, Patek Philippe, Richard Mille, and Vacheron Constantin. My Watch LLC offers a wide selection of popular modern Rolex models including Daytona, Day-Date, GMT Master II, Submariner, Datejust, Yacht-Master, Sea-Dweller, Sky-Dweller, Cellini, and Milgauss. Customers can browse current inventory on the company’s website or schedule an in-store appointment to view watches in person. My Watch LLC is an independent dealer and is not an authorized retailer for Rolex SA or any other watch manufacturer.

Role Description

The Social Media Manager role is a full-time, on-site position based at the My Watch LLC showroom in Oak Park, MI. This role is responsible for planning, creating, and publishing engaging content across social media platforms to showcase inventory, highlight brand partnerships, and support sales initiatives. The Social Media Manager will manage the content calendar, optimize posts for reach and engagement, respond to comments and messages, and maintain a consistent brand voice. Day-to-day tasks include capturing photo and video content in-store, writing captions and social copy, monitoring performance analytics, and refining strategies based on data. The role also involves collaborating with sales and marketing team members to support campaigns, promotions, and customer communication.

Qualifications

• Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO), with experience growing and engaging audiences on platforms such as Instagram, TikTok, Facebook, and YouTube.


• Strong Communication and Writing skills, including the ability to craft clear, compelling, and brand-aligned copy and respond professionally to online inquiries.


• Experience with Content Strategy, including planning content calendars, aligning content with business goals, and adapting strategies based on analytics.


• Familiarity with luxury retail or fashion, and an interest in or knowledge of luxury watches and relevant market trends.


• Ability to work on-site full time in Oak Park, MI, collaborate with a small team, and independently manage day-to-day social media activities.


• Proficiency with basic photo and video capture and editing tools, and comfort appearing on or directing on-camera content when needed.


• Previous experience in social media, marketing, or related fields; postsecondary education in marketing, communications, or a related discipline is beneficial but not required.