Social Media Manager

Presidio, Inc.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Presidio, a leader in AI, cybersecurity, networking, and digital transformation, is seeking a Social Media Manager to own corporate social channels end to end. You will handle strategy, content production, publishing, community management, and reporting in Sprout Social.

You will build a paid social program, manage budgets, and scale the employee advocacy initiative as a top growth driver. You'll collaborate with Demand Generation, Corporate Communications and Brand, Sales, Talent Acquisition,

Qualifications

• Ownership of corporate brand social channels end to end with strategy, calendar, content, publishing and reporting.

Responsibilities

• Own strategy, editorial direction, and performance of Presidio's corporate social channels.
• Build and maintain the social content calendar for campaigns, events, recruiting content and real-time opportunities.
• Scale the employee advocacy program with operating model, enrollment path, and reporting cadence.
• Recruit and onboard advocates across sales, delivery and technical teams.
• Provide advocates with share-ready content, playbooks, and coaching.
• Manage publishing, scheduling, listening, approvals, and reporting in Sprout Social.
• Create native social content: copy, short-form video, graphics, carousels, mobile-first video.
• Manage communities, define response playbook and tone for comments and DMs.
• Plan and optimize paid social campaigns across LinkedIn and other platforms.
• Own paid social budget and performance, align with Demand Generation to reinforce signals.
• Report on target-account engagement and social-influenced pipeline.
• Collaborate cross-functionally on organic sequencing and co-branded campaigns.
• Stay current on platform changes and AI industry conversations.

Skills

Branded social channels ownership

Native LinkedIn/Instagram/YouTube flū

Sprout Social / equivalent

Paid social management (LinkedIn, Meta

Advocacy platforms (EveryoneSocial, H2

Short-form video production

Design/video tools (Canva, Adobe, CapC

Data literacy and attribution

Cross-functional influence

Education

Bachelor's degree or equivalent experience/military experience

Tools

Sprout Social

Sprinklr

Hootsuite

Later

Job description

Presidio, Where Teamwork and Innovation Shape the Future

At Presidio, we're at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses - and their internal customers - to achieve more through innovation, automation, and intelligent insights.

The Role

As a Social Media Manager, you will own Presidio's corporate social channels end to end. LinkedIn, Instagram, and YouTube are yours to run, from strategy and content production through to publishing, community management, and reporting, all managed in Sprout Social. Paid social sits with you as well. You will plan, build, and optimize Presidio's paid social campaigns, manage the budget behind them, and keep paid and organic working as one program. Alongside running the channels, you will build and scale Presidio's social employee advocacy program, the highest-priority growth initiative within this role. Presidio's team members hold expertise the market wants to hear, and advocacy will be how the experts reach audiences that corporate channels miss. Reporting to the Senior Director of Digital Marketing, you will partner closely with Demand Generation, Corporate Communications and Brand, Sales, Talent Acquisition, and Partner Marketing to make Presidio a recognized name in AI foundations, cybersecurity, networking and lifecycle.

Travel Requirements

This position requires 25-35% travel.

Job Responsibilities

• Own the strategy, editorial direction, and performance of Presidio's corporate social channels, including LinkedIn, Instagram, and YouTube, setting channel-specific goals, posting cadence, creative formats, and the quality standard for how Presidio shows up in social.
• Build and maintain the social content calendar, sequencing brand campaigns, demand generation launches, events, partner moments, recruiting content, and real‑time opportunities into a coherent publishing rhythm.
• Build and scale Presidio's employee advocacy program. Establish the operating model, enrollment path, content supply, and reporting cadence that make it sustainable and scaleable.
• Recruit and onboard advocates across sales, delivery, and technical teams. Secure manager buy-in and drive sustained participation through recognition, internal campaigns, and visible executive sponsorship.
• Supply advocates with share-ready content, playbooks, and coaching, sourcing stories and subject matter expertise from practice leaders and technical teams to feed both corporate and advocate channels.
• Manage all publishing, scheduling, listening, approvals, and reporting in Sprout Social, maintaining a single operating system for social across the marketing organization.
• Write, shoot, edit, and produce native social content, including copy, short‑form video, graphics, carousels, and mobile‑first video at events and customer sites.
• Manage communities across Presidio's channels, set the response playbook, escalation path, and tone for comments, direct messages, and mentions. Engage in the conversations and meet Presidio's buyers where they are.
• Plan, build, and optimize Presidio's paid social campaigns across LinkedIn and emerging platforms, covering audience and account targeting, creative, bid strategy, budget pacing, and ongoing test-and‑learn.
• Own paid social budget and performance, reporting on spend efficiency, cost per lead, and pipeline contribution, and coordinating with Demand Generation so paid amplification and organic sequencing reinforce each other.
• Report on target‑account engagement, audience growth within Presidio's ideal customer profile, advocacy adoption and earned reach beyond Presidio's own following, and social‑influenced pipeline, and use the data to adjust strategy rather than to report activity.
• Collaborate cross‑functionally with Demand Generation on organic sequencing, Communications on announcement alignment, Talent Acquisition on employer brand, and Partner Marketing on co‑branded campaigns with AWS, Microsoft, Cisco, Dell, and others.
• Stay current on platform and algorithm changes, format shifts, AI advancements, and the industry conversations across AI Platforms, Security, Lifecyle, and Networking.

Required Skills

• Proven ownership of corporate branded social channels end to end, including strategy, calendar, content production, publishing, community, and reporting.
• Native fluency across LinkedIn, Instagram, and YouTube. Genuine algorithm literacy on LinkedIn covering format performance, cadence, distribution mechanics, and visibility in agentic AI.
• Hands‑on experience with Sprout Social or an equivalent platform such as Sprinklr, Hootsuite, or Later for publishing, listening, and reporting.
• Hands‑on paid social experience in LinkedIn Campaign Manager and Meta Ads Manager, including campaign build, audience and retargeting setup, budget management, creative testing, and reporting performance against pipeline.
• Experience with a dedicated advocacy platform such as EveryoneSocial, Hootsuite Amplify, Firstup, or Sprout's advocacy module, including selection and implementation.
• Hands‑on short‑form video production, including scripting, shooting, and editing on mobile with fast turnaround.
• Familiarity with design and video editing tools such as Canva, Adobe Creative Suite, CapCut, and Figma, and with video or podcast production beyond social formats.
• Data literacy across target‑account engagement, ICP audience quality, earned reach, and pipeline influence, with the judgment to separate signal from vanity metrics and to state clearly where attribution is directional.
• Strong project management skills and sound judgment on brand, legal, and political sensitivity, with the ability to influence stakeholders at all levels, including executives.

Additional Desired Skills

• Experience in B2B technology, IT services, or channel and partner marketing.
• Paid social experience beyond LinkedIn and Meta, such as Reddit, X, YouTube, or programmatic display, and familiarity with conversion tracking setup and offline conversion imports.
• Demonstrated experience building or scaling an employee advocacy program, paired with the ability to influence colleagues who do not report to you and turn reluctant participants into consistent contributors.
• Background running internal communications or enablement campaigns that changed employee behavior, social selling training for sales teams, or employer brand work alongside Talent Acquisition.

Education and Experience

Bachelor's degree or equivalent experience and/or military experience

Overall, 4-7 years of experience in social media, content marketing, or digital marketing, ideally within a B2B or technology environment, including hands‑on ownership of corporate brand social channels, paid social campaign management, and experience with employee advocacy or employee‑generated content programs. Portfolio or channel examples required.

Your future at Presidio

Joining Presidio means stepping into a culture of trailblazers - thinkers, builders, and collaborators - who push the boundaries of what's possible. With our expertise AI-driven analytics, cloud solutions, cybersecurity, and next‑gen infrastructure, we enable businesses to stay ahead in an ever‑evolving digital world.

Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data‑driven transformation, you'll be part of a team that is shaping the future.

Ready to innovate? Let's redefine what's next‑together.

About Presidio

Presidio is committed to hiring the most qualified candidates to join our amazing culture. We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities. We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio. Diversity of skills and thought is a key component to our business success.

At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades‑long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio's expert technical team develops custom applications, provides managed services, and enables actionable data insights and builds forward‑thinking solutions that drive strategic outcomes for clients globally. For more information visit https://presidio.com

Applications will be accepted on a rolling basis.

Presidio has a strong commitment to the community we serve and our employees. As an Equal Opportunity Employer, we strive to have a workforce that includes the community we serve.

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