Field Marketing Manager, SLED

Presidio Networked Solutions, LLC; New York (NY); Vor Ort; USD 80.000 - 130.000; Vollzeit

Zusammenfassung

Presidio Networked Solutions, LLC is seeking a Field Marketing Manager to execute multi-channel programs in a defined SLED territory, accelerating demand and pipeline for State & Local Government, Higher Education, and K-12 customers.

Ideal candidates bring 3–5 years of B2B field marketing experience, a multi-channel mindset, and a proven ability to partner with regional sales while adapting corporate programs for local relevance. US citizenship is required.

Qualifikationen

• 3-5 years of B2B field marketing experience in a technology company.
• Proven track record executing multi-channel field marketing programs that drive measurable pipeline.
• Experience marketing to State & Local Government, Higher Education, or K-12 customers.
• Strong project management and organizational skills; ability to manage multiple programs simultaneously.
• Experience partnering with sales teams and aligning marketing to territory goals.
• Solid understanding of ABM, executive engagement, and modern field marketing tactics.
• Data-driven mindset with strong analytical skills.
• Excellent communication and stakeholder management abilities.
• Ability to adapt corporate programs for local market relevance without compromising brand or message consistency.
• Must be a US Citizen

Aufgaben

• Execute multi-channel field marketing programs within the territory, including ABM plays and events for SLED customers.
• Localize corporate assets for regional market while maintaining brand consistency.
• Partner with sales to translate territory priorities into programs and campaigns.
• Own territory-level pipeline contribution targets and drive net-new opportunities.
• Track, measure, and report on program performance with ROI analysis.
• Collaborate with Demand Generation, Marketing Operations, SDRs, and Partner Marketing to ensure coordinated execution.
• Manage MDF budgets, vendors, and logistics; maintain CRM data and marketing automation.
• Ensure consistent brand execution across field programs.

Kenntnisse

Multi-channel marketing

ABM

Sales collaboration

Project management

Data analytics

Communication

Public sector marketing

US citizen

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Pardot

Salesforce

6sense

Demandbase

Jobbeschreibung

The Role

We are seeking a driven, detail-oriented Field Marketing Manager to execute multi-channel field marketing programs that accelerate demand and pipeline within a defined SLED territory. This role is responsible for the tactical delivery of ABM plays, executive engagement programs, partner co-marketing, regional digital, content activation, pipeline acceleration, and events supporting State & Local Government, Higher Education, and K-12 customers.

This is an individual contributor role that requires strong project management, a willingness to roll up sleeves, and the ability to operate within playbooks while bringing local market insights back to the team. The right candidate has solid experience executing B2B field marketing programs, a multi-channel mindset, a track record of partnering effectively with regional sales teams, and the ability to adapt corporate programs for local relevance. Experience supporting public sector, education, or technology-focused sales teams is highly desirable.

Responsibilities include:

Multi-Channel Program Execution

• Execute multi-channel field marketing programs within the territory, including ABM plays, executive engagement, partner co-marketing, regional digital, content activation, pipeline acceleration, and events targeting State & Local Government agencies, Higher Education institutions, and K-12 organizations.
• Adapt and localize corporate campaign assets and messages for the regional market, ensuring local relevance without sacrificing brand or message consistency.
• Operate within playbooks and frameworks, contributing field insights back to inform evolution.

Sales Partnership

• Serve as the strategic marketing partner and translate territory priorities into programs, content, and campaigns that advance deals and win business across the SLED market.
• Participate in territory planning, sales QBRs, and account team meetings.
• Support sales with account-based plays, executive engagement prep, and deal-specific follow-up.

Pipeline & Performance

• Own territory-level pipeline contribution targets (marketing-sourced and marketing-influenced).
• Drive net-new opportunity generation, customer expansion and acceleration of existing deals through targeted programs and engagement that support sales.
• Track, measure, and report on program performance. Accute focus on leads generated, pipeline created, deal acceleration impact, and program ROI.
• Use data to optimize program mix and investment within the territory.

Programs & Tactics (Multi-Channel Mix)

• ABM & Named Account Programs: Execute 1:few and 1:many ABM plays in partnership with sales and demand gen.
• Executive Engagement: Support roundtables, CIO/CISO forums, and customer events (logistics, invitations, follow-up).
• Partner Co-Marketing: Co-execute joint programs with regional technology partners; coordinate MDF deployment with the Partner Marketing team.
• Regional Digital: Run geo-targeted campaigns (paid, email, social) that supplement corporate efforts.
• Content Activation: Localize and amplify content for the region (verticals, geographies, public sector use cases, education success stories, and customer outcomes).
• Events: Execute regional events, executive dinners, industry conferences, trade shows, workshops, customer meetups, and higher education or government-focused programs as one tactic within the broader mix, with clear ROI criteria and pipeline attribution.
  • Support Presidio's participation in strategic SLED industry events including state technology conferences, digital government summits, EDUCAUSE, NASCIO, and other public sector and education programs.

Cross-Functional Collaboration

• Work with Demand Generation, Marketing Operations, SDR's, Partner Marketing, Alliance teams, and other marketing partners to ensure coordinated execution.
• Share regional insights, competitive intelligence, and market trends back to corporate teams.

Operational Excellence

• Manage MDF budgets, vendors, and logistics within defined guidelines.
• Maintain accurate reporting in CRM and marketing automation systems.
• Ensure consistent brand execution across all field programs.

Key Metrics You’ll Own

• Marketing-sourced and marketing-influenced pipeline by territory
• Deal acceleration rate for marketing-touched opportunities
• Program ROI across the full multi-channel tactic mix
• Budget management and spend efficiency against plan

Required Skills and Professional Experience

• 3-5 years of B2B field marketing experience in a technology company.
• Proven track record executing multi-channel field marketing programs that drive measurable pipeline.
• Experience marketing to State & Local Government, Higher Education, or K-12 customers.
• Strong project management and organizational skills; ability to manage multiple programs simultaneously.
• Experience partnering with sales teams and aligning marketing to territory goals.
• Solid understanding of ABM, executive engagement, and modern field marketing tactics.
• Data-driven mindset with strong analytical skills.
• Excellent communication and stakeholder management abilities.
• Ability to adapt corporate programs for local market relevance without compromising brand or message consistency.
• Must be a US Citizen

Preferred Skills and Professional Experience

• Experience in IT services, managed services, or technology channel environments.
• Familiarity with ABM platforms (6sense, Demandbase), marketing automation (Pardot), and CRM (Salesforce).
• Experience supporting partner co-marketing and MDF programs.
• Self-starter comfortable with ambiguity; able to work autonomously within a defined territory while staying aligned to the broader team.
• Knowledge of public sector and education buying cycles preferred.

Education and Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of B2B marketing experience with a focus on field marketing.
• Experience supporting public sector, higher education, K-12, or technology-focused organizations preferred.

Your future at Presidio
Joining Presidio means stepping into a culture of trailblazers - thinkers, builders, and collaborators - who push the boundaries of what's possible. With our expertise AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.

Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data-driven transformation, you'll be part of a team that is shaping the future.

Ready to innovate? Let's redefine what's next-together.

About Presidio

Presidio is committed to hiring the most qualified candidates to join our amazing culture. We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities. We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio. Diversity of skills and thought is a key component to our business success.

At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio's expert technical team develops custom applications, provides managed services, and enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information visit

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