Culture & Social Strategy Lead

We Are Social; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

We Are Social in Miami seeks a Manager, Culture Comms to lead audience-centric social execution and strategic trend-spotting for clients. You will react quickly in a fast-paced environment, owning delivery of high-impact work while staying ahead of cultural moments.

The role emphasizes deep understanding of what resonates with social audiences, guiding brands and fans alike. Equal opportunities are embraced within a global agency known for buzzy ideas across top brands.

Qualifications

• 3+ years in a social media focused role
• Serial social media user with deep platform knowledge
• Passionate about culture, trends, fandoms and communities
• Experience in creative briefs and content planning
• Strong research capabilities
• Excellent organizational and communication skills
• Ability to interface with clients across contexts

Responsibilities

• Lead audience-centric social execution and strategic trend-spotting for clients
• Develop distinct audience personas and algorithmic profiles
• Collaborate with internal and client teams on social strategies and content
• Build and manage content plans and calendars across campaigns
• Identify strategic creator partnerships aligned with audience subcultures
• Partner with Creative teams to ensure social-first execution
• Stay ahead of social trends and cultural moments, guiding brands
• Lead social media audits and research deepdives with R&I teams
• Act as the voice of Gen Z to clients and internal teams
• Leverage AI tools to improve workflow and insights

Skills

Social media strategy

Platform fluency

Cultural trends

Creative briefs

Content planning

Research capabilities

Communication skills

Client interfacing

Job description

We Are Social in Miami seeks a Manager, Culture Comms to lead audience-centric social execution and strategic trend-spotting for clients. You will react quickly in a fast-paced environment, owning delivery of high-impact work while staying ahead of cultural moments.

The role emphasizes deep understanding of what resonates with social audiences, guiding brands and fans alike. Equal opportunities are embraced within a global agency known for buzzy ideas across top brands.