Global Social Media Growth Manager

Western Union; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Western Union is seeking an experienced Organic Social Media Channel Manager to own day-to-day presence across global platforms. You will bridge brand storytelling with data-driven strategy to build a loyal community, grow audiences, and deliver measurable share of voice.

You will plan, produce, and optimize content across networks, track performance, and maintain a consistent identity while collaborating with paid social and cross-functional teams.

Qualifications

• 5-7 years of hands-on social media or digital content experience.
• Proven track record of growing engagement and audiences organically (and/or with paid support).
• Strong editorial copywriting skills with a portfolio of past social campaigns.
• Ability to create an editorial calendar with progressive brand and message consistency while innovating storytelling approaches.
• Deep familiarity with major platforms and scheduling/listening tools; ability to adapt to platform changes.

Responsibilities

• Translate marketing goals into platform-specific content calendars and campaign rollouts.
• Write compelling copy and coordinate visual assets; publish daily posts.
• Create native assets (short-form videos, graphics, copy, thumbnails) tailored to each channel.
• Manage community interactions, reply to comments, and monitor audience sentiment.
• Monitor KPIs (reach, engagement, follower growth, conversion) and generate weekly/monthly insights.
• Test new platform features and stay ahead of algorithm changes.
• Collaborate with paid social teams to align messaging and with cross-functional partners.

Skills

Content strategy

Community engagement

Editorial copywriting

Analytics & reporting

Social media growth

Cross-functional collaboration

Tools

Meta Business Suite

TikTok

YouTube Studio

X (Twitter)

Sprout Social

Hootsuite

Canva

Adobe Photoshop

Job description

Western Union is seeking an experienced Organic Social Media Channel Manager to own day-to-day presence across global platforms. You will bridge brand storytelling with data-driven strategy to build a loyal community, grow audiences, and deliver measurable share of voice.

You will plan, produce, and optimize content across networks, track performance, and maintain a consistent identity while collaborating with paid social and cross-functional teams.