Social Media Manager

Cella Inc; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical

Prescription

Dental

Vision

AD&D

Life insurance

Short-term disability

401K plan

Job summary

Cella Inc, a Randstad digital company in New York, leads a social strategy role for a premier personal care brand. You will build and grow vibrant online communities across major platforms using a modern digital stack, shaping 360-degree campaigns and collaborating with top marketing talent while embracing work-life balance.

The role emphasizes driving data-informed campaigns, content planning, and influencer programs, with a focus on high-impact engagement and KPI-driven success.

Qualifications

• 4+ years of social media experience, including 2+ years leading strategy for a consumer brand.
• Proven success scaling brand presence on major platforms with KPI tracking.
• Hands-on experience capturing and editing photo/video for social channels.
• Strong analytical abilities to synthesize data and drive decisions.
• Portfolio showcasing engagement analytics to shape social strategy.

Responsibilities

• Develop and execute comprehensive annual social strategies across major platforms.
• Lead content planning and copywriting for monthly social calendars.
• Manage daily channel operations, engage with the digital community, and curate UGC.
• Oversee influencer marketing programs, including research and outreach.
• Capture trend-driven photo/video content for real-time social engagement.
• Track metrics and use social listening insights to optimize campaigns.

Skills

Social strategy

Content planning

Influencer marketing

Analytics & KPIs

Video/photo editing

Job description

Location: New York, New YorkJob Type: PermanentCompensation Range: $80,000 - 100,000 per year

You will lead the social strategy and digital community growth for an industry-leading personal care brand. This is an opportunity to shape compelling, 360-degree campaigns and build vibrant online communities using a modern digital tech stack. You will drive a dynamic digital strategy while collaborating with top-tier marketing talent in an environment that champions creative vision and work-life balance.

Responsibilities

• Develop and execute comprehensive annual social strategies across major platforms to support core product initiatives.
• Lead content planning and copywriting for monthly social calendars, ensuring alignment with broad business priorities.
• Manage daily channel operations, engage with the digital community, and strategically curate user-generated content.
• Oversee influencer marketing programs, including research, outreach, and ongoing relationship management.
• Brief creative teams and independently capture trend-driven photo and video content for real-time social engagement.
• Track core metrics and utilize social listening insights to optimize campaigns and present data-informed recommendations.

Qualifications

• 4+ years of social media experience, including 2+ years actively leading strategy and execution for a consumer brand.
• Demonstrated success in scaling brand presence on major social platforms while consistently tracking and meeting KPIs.
• Strong creative vision with hands-on experience capturing and editing photo and video content for social channels.
• Exceptional analytical abilities to synthesize data, monitor competitive trends, and drive data-backed decisions.
• Must be prepared to share a portfolio which showcases engagement analytics to shape and define social strategy and performance rates.

JOBID: 092026-146212#P

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including:

• medical
• prescription
• dental
• vision
• AD&D
• life insurance offerings
• short-term disability
• 401K plan

This posting is open for thirty (30) days.

About this company Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams.

Location/Region: New York, NY (10017)