Social Media Manager

Ingram Content Group; New York (NY); On-site; USD 87,000 - 111,000; Full time

Job summary

Ingram Content Group is seeking a creative Social Media Manager to enhance its online presence, especially across platforms like TikTok and Instagram. The ideal candidate will oversee content creation and engagement strategies, working closely with independent publishers. This role requires a passion for books, strong social media skills, and the ability to navigate digital trends.

Benefits

Generous benefits from day one

15 vacation days & 12 sick days accrued annually

401K match and employee assistance programs

Tuition reimbursement program

Casual dress code

Qualifications

• 5 years of experience in social media content development and campaigns.
• Strong understanding of social media tools and analytics.
• Ability to coach team members on best practices.

Responsibilities

• Lead social media content creation and campaigns.
• Manage and develop a shared content calendar.
• Analyze engagement metrics and adjust strategies accordingly.

Skills

Social media content development

Trend analysis

Content strategy

Education

Bachelor’s degree or year for year directly related experience

Tools

Canva

CapCut

Job description

Job Description

Job Description

Ingram Content Group (ICG) is hiring a Social Media Manager to be a key part of our Marketing team in New York.

We’re looking for a creative, trend-savvy Social Media Manager to lead the charge in growing Ingram Publisher Services’ online presence—especially in the book-loving corners of TikTok, Instagram, and beyond. You’ll be the voice and vibe of our brand, crafting compelling social media content, collaborating with influencers, and helping independent publishers shine on social. If you’re equal parts strategist, storyteller, and digital culture junkie, and you get genuinely excited about the power of books to spark connection, we want to hear from you.

Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning.

Required Qualifications:

• Bachelor’s degree or year for year directly related experience
• 5 years of experience and expertise in organizing and developing social media content and executing social media campaigns
  
  
  

Preferred Qualifications:

• Knowledge of social media tools (Canva and CapCut, among others), trends, and analytics
• Knowledge of social media management platforms
• Knowledge of advertising on TikTok and Meta to boost content (including Spark Ads in partnership with content creators)
  
  
  

Key Responsibilities:

• Produce and edit dynamic photos and video content for social media featuring select books, publishers, events and company culture.
• Ensure all efforts and messaging are consistent with the values, overall story and voice for the target audience of each account.
• Develop and manage a shared content calendar for social media accounts on TikTok, Facebook, Instagram (including Stories), LinkedIn, and future social platforms.
• Serve as the internal and external subject matter expert on social media, advising internal stakeholders and clients on trends, tools, and tactics.
• Assign and provide coaching on best practices and track the progress of content creation as it is assigned to participating colleagues.
• Establish and continually refine the growth plan of a NEW brand for Ingram Publisher Services to increase its social media following and content engagement, with a strong focus on TikTok.
• Works jointly with others to ideate, develop and execute social media campaigns for individual titles, adapting strategies based on performance data and channel goals.
• Leverage measurement tools to independently curate progress reports and mine insights, while continually finding ways to improve those metrics through testing and new initiatives.
• Maintain and grow IPS Influencer and Creator Program database and outreach.
• Monitor engagement on accounts, and responds, or escalates internally, while building relationships with consumers online.
• Continually research new social media platforms, apps and trends.
  
  
  

Hiring Salary Range: $87,475k - $110,601k This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.

Additional Information

Perks/Benefits:

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
• 15 vacation days & 12 sick days accrued annually and 3 personal days
• 401K match, Life and AD&D, Employee Assistance programs, Group Legal, & more
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
• Company match program for United Way donations
• Volunteer opportunities and in-kind drives for non-profits throughout the year
• Casual Dress Code
  
  

Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

• EOE-Race/Gender/Veterans/Disabled
• We participate in EVerify.
• EEO Poster in English
• EEO Poster in Spanish

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Book and Periodical Publishing

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