Social Media Manager

Baseten; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Equity

(U.S. only) 100% coverage of medical,

Job summary

Baseten in New York seeks a senior social media manager to own Baseten's voice on X, LinkedIn, YouTube, and relevant communities. You’ll define the first impression during model launches, benchmarks, open source releases, and customer results.

You’ll write posts, set strategy, and collaborate with product marketing, comms, design, engineers, and founders. You’ll translate technical work into compelling content while preserving credibility on latency, throughput, and GPU cost.

Qualifications

• 5+ years running social for technical or B2B brands.
• Proven track record growing social accounts.
• Fluency in writing about AI, GPUs, and model performance.

Responsibilities

• Be the face of Baseten on X, LinkedIn, YouTube, with the community.
• Set social strategy and measure impact against goals.
• Translate technical work into engaging posts and social content.
• Lead launches with product marketing, product, and engineering.
• Produce short-form video and brief freelancers as needed.
• Scale voices across teams and ghostwrite when helpful.
• Report on follower growth, engagement, and share of voice.

Skills

Social media management

Technical writing

Platform fluency (X, LinkedIn)

Brand account stewardship

Content strategy

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We're looking for a social media manager to own how Baseten shows up on social. Our audience is ML engineers, infrastructure teams, and technical founders, and most of them meet us first on X or LinkedIn, around a model launch, a benchmark, an open source release, or a customer result. This role decides what that first impression is.

This is a senior individual contributor role. You set the strategy and you write the posts. Day to day you'll work with product marketing, comms, design, our engineers, and our founders.

This role relies on technical credibility. You don't need an engineering background, but you do need to understand what we're claiming and why it matters. We post about latency, throughput, and GPU cost, and we hold ourselves to getting those details right.

RESPONSIBILITIES

• This role is the face of the Baseten brand on our social channels and builds our direct line of communication with the community across X, LinkedIn, YouTube, and the communities where our audience already spends time.
• Track the conversation across AI and open source, and move quickly when we have something useful to add.
• Set the social strategy: what we post where, how each account grows, and how we measure it, with a clear point of view on which channels deserve investment and which don't.
• Translate technical work into posts worth sharing: model launches, benchmark results, open source projects, engineering deep dives, and customer outcomes.
• Lead the social side of launches alongside product marketing, product, and engineering.
• Produce content. Shoot and edit short-form video at events, in the office, and around launches, and brief a freelancer or design partner when that's faster.
• Scale the voices of our team. Help engineers, GTM, and leadership post in a way that still sounds like them, and ghostwrite where it helps.
• Report on follower growth, engagement, reach, and share of voice against goals, and change the plan when the numbers say to.
• Manage the contractors and creators who extend our output beyond one person.

REQUIREMENTS

• 5+ years running social for a technical, developer-facing, or B2B technology brand, most of it as the person writing and shipping the posts.
• A track record of growing an account. We'll ask you to walk us through posts you wrote and what made them land.
• Technical fluency to write accurately about inference, GPUs, and model performance, and to ask our engineers the right follow-up questions.
• Native fluency on X and LinkedIn, and comfort producing short-form video.
• Experience being trusted with a brand account, including the judgment calls about what not to post.
• Comfort in a fast launch cycle where the plan changes and the window to react is short.
• A point of view on how AI companies show up online, with specifics on who does it well.

BENEFITS

• Competitive compensation, including meaningful equity
• (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• (U.S. only) Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).