Social Media Manager

Baseten; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first

Team summits

Unlimited PTO

Healthcare coverage

Parental leave

401(k)

Learning budget

Job summary

Baseten is seeking a Senior Social Media Manager to own how Baseten shows up on social platforms. You will write posts, set strategy, and lead the social side of launches with product marketing, product, and engineering.

You translate technical ML concepts for X, LinkedIn, and YouTube audiences, measure impact, and help grow our technical community. This is a remote-first, high-cidelity role suited for a brand-focused technologist.

Qualifications

• 5+ years running social for a technical, developer-facing, or B2B technology brand, most of it as the person writing and shipping the posts.
• Technical fluency to write accurately about inference, GPUs, and model performance, and to ask our engineers the right follow-up questions.
• A point of view on how AI companies show up online, with specifics on who does it well.
• A track record of growing an account. We'll ask you to walk us through posts you wrote and what made them land.
• Comfort in a fast launch cycle where the plan changes and the window to react is short.
• Experience being trusted with a brand account, including the judgment calls about what not to post.
• Native fluency on X and LinkedIn, and comfort producing short-form video.

Responsibilities

• Own Baseten's social voice across X, LinkedIn, and YouTube and guide launches with cross-functional teams.
• Write posts and long-form captions that translate technical work into shareable content.
• Ghostwrite where helpful and scale voices across engineers, GTM, and leadership.
• Lead the social side of launches alongside product marketing, product, and engineering.
• Produce short-form video at events, in the office, or during launches and brief freelancers as needed.
• Report on follower growth, engagement, reach, and share of voice; adjust strategy accordingly.

Skills

Social media strategy

Technical writing

Brand storytelling

Account growth

Launch readiness

Brand governance

Video production

Job description

• We're looking for a senior social media manager to own how Baseten shows up on social


• Our audience is ML engineers, infrastructure teams, and technical founders, and most of them meet us first on X or LinkedIn, around a model launch, a benchmark, an open source release, or a customer result. This role decides what that first impression is


• This is a senior individual contributor role. You set the strategy and you write the posts. Day to day you'll work with product marketing, comms, design, our engineers, and our founders


• This role relies on technical credibility. You don't need an engineering background, but you do need to understand what we're claiming and why it matters. We post about latency, throughput, and GPU cost, and we hold ourselves to getting those details right


• This role is the face of the Baseten brand on our social channels and builds our direct line of communication with the community across X, LinkedIn, YouTube, and the communities where our audience already spends time


• Track the conversation across AI and open source, and move quickly when we have something useful to add


• Set the social strategy: what we post where, how each account grows, and how we measure it, with a clear point of view on which channels deserve investment and which don't


• Translate technical work into posts worth sharing: model launches, benchmark results, open source projects, engineering deep dives, and customer outcomes


• Lead the social side of launches alongside product marketing, product, and engineering


• Produce content. Shoot and edit short-form video at events, in the office, and around launches, and brief a freelancer or design partner when that's faster


• Scale the voices of our team. Help engineers, GTM, and leadership post in a way that still sounds like them, and ghostwrite where it helps


• Report on follower growth, engagement, reach, and share of voice against goals, and change the plan when the numbers say to


• Manage the contractors and creators who extend our output beyond one person

Benefits

• Remote-first work environment. The Baseten team is welcome to work from wherever they want; fully remote, in our San Francisco office, or a mix of both. Today, our team (including our founding team) is spread across the United States, Canada, and Armenia. We provide a $1,000 stipend for you to make your home-office comfortable and productive


• Regular in-person team summits. We get together as a team three times a year to plan, workshop, and most importantly, get to know each other better


• Unlimited PTO. We ask that everyone take at least 4 weeks of vacation. And we have a company-wide break between Christmas and New Year's Day


• Full healthcare coverage. Medical, dental and vision insurance for you and your family


• Paid parental leave. 16-weeks fully paid parental leave (adoptive and non-birth parents included) and flexibility with schedules while returning to work


• Company-sponsored 401(k) for you to contribute to


• Learning and development budget. We encourage you to take classes, attend conferences, and invest in your craft and we'll cover expenses to make it happen

5+ years running social for a technical, developer-facing, or B2B technology brand, most of it as the person writing and shipping the postsTechnical fluency to write accurately about inference, GPUs, and model performance, and to ask our engineers the right follow-up questionsA point of view on how AI companies show up online, with specifics on who does it wellA track record of growing an account. We'll ask you to walk us through posts you wrote and what made them landComfort in a fast launch cycle where the plan changes and the window to react is shortExperience being trusted with a brand account, including the judgment calls about what not to postNative fluency on X and LinkedIn, and comfort producing short-form video