Social Media Manager

US Health Partners, LLC; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Health coverage

Flexible PTO

Parental leave

Fertility stipend

401(k)

ML startup exposure

Job summary

Baseten is seeking a senior social media manager to own how we show up on social. Our audience includes ML engineers, infrastructure teams, and technical founders, and they meet us on X or LinkedIn around a model launch or customer result.

You will set the strategy, write posts, and collaborate with product marketing, comms, design, and our founders. This role relies on technical credibility, and you’ll translate complex topics into engaging content.

Qualifications

• 5+ years running social for a technical, developer-facing, or B2B technology brand
• Proven track record of growing an account
• Ability to translate complex AI concepts for a technical audience
• Native fluency on X and LinkedIn
• Experience managing a brand account and governance
• Thrives in fast launch cycles

Responsibilities

• Face of Baseten on social channels (X, LinkedIn, YouTube); direct communication with the community
• Track AI/open source conversations and contribute timely insights
• Set social strategy: channels, growth, measurement, prioritization of investments
• Translate technical work into shareable posts: launches, benchmarks, open source, engineering deep dives, customer outcomes
• Lead social aspects of launches with product marketing, product, and engineering
• Produce content: shoot/edit short-form video at events and launches; brief freelancers
• Scale voices of our team; facilitate posts in Baseten voice and ghostwrite where helpful
• Report on follower growth, engagement, reach, share of voice; adjust plan accordingly
• Manage contractors and creators who extend output

Skills

Social media

Technical writing

B2B tech

Video production

Strategy

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We're looking for a social media manager to own how Baseten shows up on social. Our audience is ML engineers, infrastructure teams, and technical founders, and most of them meet us first on X or LinkedIn, around a model launch, a benchmark, an open source release, or a customer result. This role decides what that first impression is.

This is a senior individual contributor role. You set the strategy and you write the posts. Day to day you'll work with product marketing, comms, design, our engineers, and our founders.

This role relies on technical credibility. You don't need an engineering background, but you do need to understand what we're claiming and why it matters. We post about latency, throughput, and GPU cost, and we hold ourselves to getting those details right.

RESPONSIBILITIES

• This role is the face of the Baseten brand on our social channels and builds our direct line of communication with the community across X, LinkedIn, YouTube, and the communities where our audience already spends time.
• Track the conversation across AI and open source, and move quickly when we have something useful to add.
• Set the social strategy: what we post where, how each account grows, and how we measure it, with a clear point of view on which channels deserve investment and which don't.
• Translate technical work into posts worth sharing: model launches, benchmark results, open source projects, engineering deep dives, and customer outcomes.
• Lead the social side of launches alongside product marketing, product, and engineering.
• Produce content. Shoot and edit short-form video at events, in the office, and around launches, and brief a freelancer or design partner when that's faster.
• Scale the voices of our team. Help engineers, GTM, and leadership post in a way that still sounds like them, and ghostwrite where it helps.
• Report on follower growth, engagement, reach, and share of voice against goals, and change the plan when the numbers say to.
• Manage the contractors and creators who extend our output beyond one person.

REQUIREMENTS

• 5+ years running social for a technical, developer-facing, or B2B technology brand, most of it as the person writing and shipping the posts.
• A track record of growing an account. We'll ask you to walk us through posts you wrote and what made them land.
• Technical fluency to write accurately about inference, GPUs, and model performance, and to ask our engineers the right follow-up questions.
• Native fluency on X and LinkedIn, and comfort producing short-form video.
• Experience being trusted with a brand account, including the judgment calls about what not to post.
• Comfort in a fast launch cycle where the plan changes and the window to react is short.
• A point of view on how AI companies show up online, with specifics on who does it well.

BENEFITS

• Competitive compensation, including meaningful equity
• (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• (U.S. only) Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).