Communication & Social Media Manager

VALRHONA; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in the chocolate industry, VALRHONA, is seeking a Communication & Social Media Manager to enhance its online presence. This role focuses on strategic communication, engagement, and creative content creation to drive brand visibility and foster meaningful partnerships in the gastronomy sector.

Benefits

Medical plan care

401K

15 PTO

Qualifications

• 5+ years of successful social media experience, ideally with luxury focus.
• Strong interpersonal skills, collaborative and team-oriented.
• Experience in managing budgets and working with cross-functional teams.

Responsibilities

• Develop and execute company's social media strategy.
• Craft compelling content and manage publication calendars.
• Analyze engagement and reach of campaigns.

Skills

Strong written and verbal communication

Expertise in social media management tools

Strategic thinking

Creative thinking

Organizational skills

Time-management skills

Budget management

Editing software proficiency

Passion for gastronomy

Education

Bachelor's Degree or equivalent

Tools

Lightroom

Canva

Photoshop

Job description

Join to apply for the Communication & Social Media Manager role at VALRHONA

Join to apply for the Communication & Social Media Manager role at VALRHONA

This range is provided by VALRHONA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $90,000.00/yr

We are seeking a Communication and social media manager to oversee and manage our social media presence and campaigns, ensuring the brands' visibility, growth, and engagement. This role will be pivotal in maintaining a positive online presence, creating engaging content, and strengthening partnerships within the food industry.

Valrhona has been a pioneer and leader in the world of chocolate since 1922. We provide high-quality chocolates, with 100% traceable cacao sourced directly from farmers to professionals and chocolate enthusiasts worldwide.

Our mission: To inspire a collective movement that unites all players in the cocoa, chocolate, and gastronomy sectors to create a fair and sustainable cocoa industry while fostering a creative and responsible culinary approach. Since 2020, Valrhona has been a certified BCorp company, committed to making a positive impact on society and the environment. Join us in contributing to the responsible development of the chocolate world.

Missions

1. Social Media Strategy: Develop and execute the company's social media strategy, measuring campaign success and recommending improvements. Stay up-to-date with the latest social media trends and technologies.

2. Content Creation: Craft compelling content and manage publication calendars across social platforms. Create engaging, brand-focused content across social media channels, keeping them updated and aligned with current trends. Respond promptly and professionally to comments, maintaining brand image and consistency.

3. Engagement & Analysis: Create and manage Meta campaign ads to drive engagement and reach the appropriate audience. Analyze engagement and reach of the campaigns and the company channels.

4. Influencer & Partnership Management: Strengthen influencer programs and partnerships to expand our reach. Communicate with influencers, industry professionals, and associations to build active brand representation.

5. Team Support: Coach and assist team members to improve social media engagement and communication skills. Collaborate with Marketing, Events, and Sales teams to build regional partnerships and grow brand visibility. Maximize our events awareness through social media channels.

6. Press & External Communications: Write press releases and collaborate with strategic partner organizations.

7. Oversee the social media budget to ensure effective allocation of resources.

MINIMUM QUALIFICATIONS:

Education/Training: Bachelor's Degree or equivalent required

Experience: 5+ years of successful social media experience, ideally with a luxury focus or demonstrable understanding of high-end aesthetics. Pevious experience in pastry prefereed.

Knowledge/Skills/Abilities:

o Strong written and verbal communication skills, with an ability to craft compelling content.

o Expertise in using social media management tools and analytics platforms.

o Ability to think strategically and creatively to enhance brand visibility and engagement.

o Strong organizational and time-management skills.

o Experience managing budgets and working with cross-functional teams.

o Proficiency in editing software (e.g., Lightroom, Canva, Photoshop) with a demonstrated ability to enhance the company's products and food recipes through visuals. Experience in creating captivating short-form videos (Reels, TikTok's, etc.) is highly valued.

o Passion & Knowledge: Deep interest in both the technical aspects of social media and gastronomy.

o Strong creative thinking

o Excellent project management including planning, organizing, and executing simultaneous projects and activities, and time management skills.

o Effective multi-tasking, decision making, and critical thinking skills.

o Excellent interpersonal skills, collaborative and team-oriented

Must be available to work occasional weekends and evenings when participating in company trade or vendor shows; or customer-related events.

Must be able to travel to various off-site locations.

International travel required - usually once or twice a year.

SALARY RANGE:

The base salary range for this position is $70,000 to $90,000 + 10% bonus. We will consider various factors to determine the final offer for this role, including but not limited to relevant work experience, key skills, education, and training.

Benefits : Medical plan care + 401K + 15 PTO

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wholesale Food and Beverage

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