Social Media Manager

Inizio Evoke; New Salem (PA); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

401(k)

Tuition reimbursement

Flexible time off

Job summary

Inizio Evoke is seeking a Social Media Manager to lead the development of social strategies and briefs for diverse projects, coordinating with clients and account teams under senior guidance.

You will craft social copy, liaise with the creative team, and drive multiple projects from concept to delivery, ensuring alignment with client objectives and regulatory standards.

Qualifications

• Bachelor’s degree or equivalent experience in communications, marketing, digital, business or health/science-related field.
• 3+ years in communications, marketing, advocacy, digital, social or health-related roles; healthcare context preferred.
• Experience across social platforms and programs supporting corporate, branded and unbranded healthcare initiatives.
• Direct experience with Facebook, Instagram, TikTok, X, LinkedIn, Snapchat, YouTube and Google Analytics; basic paid vs organic understanding.

Responsibilities

• Develops and oversees client social strategies and content calendars.
• Writes social copy and coordinates with creative teams on content design.
• Manages project timelines and communicates progress to account teams and clients.
• Mentors junior team members and supports new business opportunities.
• Ensures social and influencer programs comply with regional healthcare regulations.

Skills

Cross-platform strategy

Organizational skills

Internal/external communications

Time management

Project management

Education

Bachelor’s degree in communications/marketing/digital/health

Tools

Facebook

Instagram

TikTok

X (Twitter)

LinkedIn

Snapchat

YouTube

Google Analytics

Job description

SOCIAL MEDIA MANAGER

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We study the 'why' behind health decisions and create creative solutions that inspire meaningful change.

As a Social Media Manager, you are serving as a day-to-day social contact for clients and account teams with oversight from a VP, Social Media. You are effectively collaborating with the account team as needed for client projects/deliverables and understand how social and influencer programming supports clients’ overarching objectives and strategies.

You are responsible for leading the development of project briefs for various types of projects (e.g., content, corporate, influencer), writing social copy and liaising with the creative team on content design. As a Social Media Manager, you are honing your problem-solving skills and becoming a clear and consistent communicator both internally and externally.

It’s at this level that you begin to help set project timelines, develop strategies, proactively providing guidance and direction on social projects and taking on more of a role for new business opportunities. Furthermore, you are taking full ownership of multiple projects and are able to effectively communicate recommendations to account teams and clients, alike.

Key Responsibilities:

Client Partnership

• Begins building client counsel and relationship management skills through regular/ appropriate interaction during client update calls, team meetings, etc.
• Develops deep understanding of clients’ business, unique needs and mindset of target populations
• Collaborates with senior members of the social media team to develop social strategies, including channel and content strategy and pillars
• Effectively communicates creative concepts and ideas to clients
• Can successfully manage assigned project workstreams independently/with little oversight and provides progress updates to team members proactively
• Contributes to tactical planning on assigned social media projects and begins to develop social strategies
• Develops thought leadership pieces and client POVs
• Helps ensure social and influencer programs are compliant with regional healthcare regulations and platform best practices

Business Development & Operations

• Participates in new business brainstorms and conducts research on new business projects
• Takes on a supporting role in evolving agency social media capabilities
• Educates agency and client teams on utility of social media and latest advancements and trends
• Helps develop and attend agency new business presentations
• Takes the initiative in seeking training on company processes/procedures

Leadership & Teamwork

• Displays an ongoing willingness to gain knowledge and make significant contributions to the team
• Demonstrates flexibility in working across teams, regions and ability to adapt to project needs, different team working styles, etc.
• Works closely and collaboratively with junior team members, serving as a role model and helping to mentor and provide direction on projects as needed
• Effectively partners with account teams to meet client needs, clearly communicating project objectives, direction and timing

Effective Communication

• Writes and reviews social content calendars, copy and creative to ensure optimal delivery and effectiveness
• Begins to develop and share social recommendations in written and verbal presentations
• Takes the lead in developing a variety of materials including community management guides/SOPs and external community guidelines
• Maintains deep knowledge of social platform best practices and creative options across Meta, LinkedIn, TikTok, etc.
• Encourages and responds to feedback from manager and team members

Qualifications

• Bachelor’s degree, preferably in communications, marketing, digital, business or health/science-related field or equivalent experience
• 3 years’ plus communications or related marketing / advocacy / digital / social / health experience; partnership, US/global health issues or health product communications experience preferred
• Demonstrated experience working across social platforms and executing programs supporting corporate, branded and unbranded healthcare and lifestyle initiatives
• Direct experience working across Facebook, Instagram, TikTok, X, LinkedIn, Snapchat, YouTube, Google Analytics, with general understanding of paid social and organic/user-generated content campaigns
• Possesses strong organizational and project management skills
• Superb internal and external communications skills (verbal, written, listening)
• Strong time management skills, able to balance multiple priorities

Why join us?

You’ll join a collaborative, ambitious agency creating meaningful work that shapes conversations around health and wellness. From integrated social campaigns and influencer partnerships to behaviour change initiatives and digital innovation, you’ll help redefine how healthcare brands connect with audiences in today’s ever-evolving social landscape.

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

We are proud to be an equal opportunity workplace.

Our company is dedicated to building a diverse, inclusive, and authentic workplace.

Compensation

$70,000—$75,000 USD

We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.