Social Media Manager

Pique; Los Angeles (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in beauty and wellness is seeking a Social Media Manager to oversee content strategy and creator partnerships. The role requires experience in managing social media platforms, particularly Instagram, with a focus on brand storytelling and community engagement.

Qualifications

• 4+ years of experience in social media management.
• Proven track record of audience growth on Instagram.
• Strong project management skills.

Responsibilities

• Develop and execute a cohesive social media strategy.
• Manage content creation from ideation to execution.
• Oversee Instagram content ensuring brand alignment.

Skills

Social media management

Content strategy

Creative direction

Project management

Community engagement

Tools

Google Suite

Social media analytics tools

Content planning tools

Job description

Position: Social Media Manager

Location: Los Angeles, CA

Compensation: Top of Industry Compensation & Benefits

About Pique

From our revolutionary beauty and wellness supplements to our data-driven discipline and mission-driven culture – Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in every person that joins us.

Job Description

The Social Media Manager will oversee content planning, creator partnerships, and execution across platforms while ensuring that all content aligns with Pique’s premium aesthetic, wellness-driven messaging, and community engagement goals. You will be responsible for sourcing and managing a team of content creators and collaborating cross-functionally to produce compelling, on-brand content for our social media platforms, with a strong emphasis on Instagram. This role is critical in bringing the founder’s brand vision to life through strategic social media and editorial storytelling.

Responsibilities

Content Strategy & Execution

• Develop and execute a cohesive social media strategy that aligns with Pique’s brand vision and marketing objectives.
• Manage content creation from ideation to execution, ensuring a consistent brand voice and aesthetic across Instagram and other platforms.
• Collaborate with the founder and marketing team to ensure brand storytelling is seamlessly integrated into social content.
• Oversee the production of high-quality visual and video content, ensuring all assets align with campaign goals.
• Continuously test, refine, and optimize content formats to maximize engagement and growth.

Creator Sourcing & Management

• Identify, recruit, and manage a team of high-performing content creators, UGC producers, and influencers to generate content that aligns with Pique’s brand.
• Provide creative direction and guidance to content creators to ensure brand consistency.
• Negotiate contracts, manage deliverables, and build long-term relationships with creators and social media collaborators.
• Stay ahead of trends to leverage emerging creators, new formats, and cultural moments.

Social Media Management & Growth

• Oversee Instagram as the primary platform, ensuring a dynamic mix of content including reels, carousels, stories, and lives.
• Monitor and analyze social media performance to identify opportunities for growth and engagement.
• Work cross-functionally with partnerships, editorial, and paid teams to maximize impact and visibility.
• Engage with the community by responding to comments, DMs, and fostering brand advocacy.
• Ensure alignment between organic social content and paid social strategy.

Qualifications / Experience

• 4+ years of experience in social media management, content strategy, or influencer marketing, preferably in DTC, beauty, wellness, or lifestyle brands.
• Proven track record of growing and engaging audiences on Instagram.
• Experience sourcing, managing, and directing content creators and influencers.
• Strong creative and editorial instincts with an eye for design, aesthetics, and compelling storytelling.
• Ability to analyze social media performance and optimize content accordingly.
• Hands-on experience with content planning tools (e.g., Later, Planoly, Asana, Monday.com).
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Proficiency in Google Suite and familiarity with social media analytics tools.

What We’re Looking For

• A visionary social strategist who can translate the founder’s vision into a compelling, engaging social presence.
• A trend-savvy storyteller who understands how to connect with audiences through social-first content.
• A highly organized executor who thrives in a fast-paced, dynamic environment.
• Deep knowledge of the wellness and/or luxury brand sectors, paired with a passion for Pique’s mission to deliver revolutionary health and beauty solutions.
• Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.