Social Media Manager

Pair of Thieves; Los Angeles (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Pair of Thieves is seeking a versatile Senior Social Media Leader to own the day-to-day organic presence across Instagram, TikTok, YouTube, and more. You will build content calendars, direct shoots, craft captions in our distinctive voice, and partner with Retail and Paid Media leads to align launches with strategic goals.

You’ll collaborate with Design, Product, Merchandising, Marketing, Ecommerce, and Sales to maximize impact, scale audience growth, and drive engaging conversations with our

Qualifications

• 6-8+ years managing social media for apparel/retail brand.

Responsibilities

• Own day-to-day organic social across platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn).
• Develop and execute the social media strategy aligned with brand and business objectives.
• Create content calendars for product launches, evergreen storytelling, retailer support, and campaigns.
• Plan and direct photo/video shoots for social channels.
• Write captions in Pair of Thieves’ voice—funny, clever, authentic.
• Manage posting schedules and ensure consistent execution across platforms.
• Grow audience with organic strategies prioritizing engagement over vanity metrics.
• Collaborate with Retail and Paid Media Lead; supply platform-native creative and trend direction.
• Build conversations with the community by responding to comments and DMs.
• Identify emerging trends, memes, creators, and formats early.
• Partner with Design, Product, Merchandising, Marketing, Ecommerce, Sales.
• Amplify launches with retailer marketing teams (Target, Walmart, Amazon, etc.).
• Run creator and affiliate programs; source talent, brief campaigns, manage seeding, measure results.
• Manage relationships with creators/influencers; negotiate partnerships and measure results.
• Deliver monthly performance reports with actionable insights.
• Test ideas via A/B testing and rapid iteration.
• Help evolve the Pair of Thieves brand voice across social touchpoints.

Skills

Social media strategy

Content creation

Community management

Copywriting

Analytics

Project management

Adobe Creative Suite

CapCut

Canva

Sprout Social

Instagram

TikTok

Tools

Sprout Social

Later

Dash Hudson

Canva

Adobe Creative Suite

CapCut

Job description

What You’ll Do

You'll own Pair of Thieves' day-to-day organicsocial presence across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms.

Responsibilities include

• Develop and execute the social media strategy aligned with brand and business objectives.
• Build monthly and weekly content calendars that balance product launches, evergreen storytelling, retailer support, brand campaigns, seasonal moments, and cultural trends.
• Create engaging social-first content including video, photography, graphics, behind-the-scenes content, employee features, and trend-driven creative.
• Plan and direct photo and video shoots specifically for social channels.
• Write compelling captions that sound like Pair of Thieves—funny, clever, authentic, and never trying too hard.
• Manage posting schedules and ensure consistent execution across every platform.
• Grow our audience through organic social strategies that prioritize engagement over vanity metrics.
• Own organic and brand social and community. Partner with the Retail and Paid Media Lead, who owns paid social buying and budget, by supplying platform-native creative, briefs, and trend direction.
• Build meaningful conversations with our community by responding to comments, DMs, and customer interactions.
• Identify emerging social trends, memes, creators, sounds, and formats before they become mainstream.
• Partner with Design, Product, Merchandising, Marketing, Ecommerce, and Sales to ensure social content supports key business initiatives.
• Work closely with our retailer marketing teams to amplify launches at Target, Walmart, Amazon, and other partners.
• Run the creator and affiliate programs, sourcing talent, brief campaigns, managing product seeding and measuring results,
• Manage relationships with creators and influencers, including sourcing talent, briefing campaigns, negotiating partnerships, and measuring results.
• Track performance across all platforms and deliver monthly reporting with actionable insights—not just numbers.
• Test new ideas constantly through A/B testing, creative experimentation, and rapid iteration.
• Help maintain and evolve the Pair of Thieves brand voice across every social touchpoint.

What We’re Looking For

• 6-8+ years managing social media for an apparel, footwear, lifestyle, consumer products, or retail brand.
• A true multidisciplinary operator who can strategize, create, produce, analyze, and project-manage. Single-lane specialists will not be a fit. We need someone who can do all of it, not hand most of it off.
• Deep understanding of Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging platforms.
• Knowledge of how organic and creator content feeds paid social, working alongside the paid media owner.
• Exceptional copywriting skills with the ability to adapt tone for different audiences.
• Strong eye for photography, styling, composition, and short-form video.
• Experience creating content that feels native to each platform rather than repurposed.
• Understanding of apparel merchandising, product launches, seasonal storytelling, and fashion trends.
• Experience collaborating with photographers, videographers, designers, and creative agencies.
• Comfortable working in a fast-moving environment where priorities can change quickly.
• Highly organized with excellent project management skills.
• Strong analytical mindset with experience using platform analytics and social reporting tools.
• Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Familiarity with social scheduling platforms such as Sprout Social, Later, Dash Hudson, or similar.

Bonus Points

• Experience working with major retail brands like Target, Walmart, Costco, or Amazon.
• Experience managing creator and influencer programs.
• Knowledge of paid social creative best practices.
• Experience launching consumer products in a high-growth environment.
• Photography or video editing experience.

Success in This Role

After your first year, you will have:

• Increased organic engagement and audience growth across key social platforms.
• Built a consistent and recognizable Pair of Thieves social voice.
• Created a repeatable content engine that supports product launches, retailer partnerships, and brand storytelling.
• Established a strong network of creators who authentically represent the brand.
• Developed reporting that clearly connects social performance to brand awareness, traffic, and business objectives.

Why Pair of Thieves?

We're building one of the fastest-growing apparel brands in the basics category. We move quickly, challenge convention, and aren't interested in making the same thing everyone else is making.

If you love apparel, understand internet culture, know what makes people stop scrolling, and want to help shape the voice of a brand that's anything but ordinary, we'd love to meet you.