Social Media Manager

Case-Mate; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

Case-Mate, a leader in tech accessories, seeks a Social Media Manager to own day-to-day publishing across TikTok, Instagram, Pinterest, YouTube Shorts and emerging platforms, translating brand strategy into engaging content.

You’ll partner with our Sr. Manager of Social and VP of Marketing to build platform-native content, manage influencer partnerships, monitor trends, and nurture community, delivering measurable engagement and authentic brand voice.

Qualifications

• 3–5 years managing social media for a consumer, fashion, beauty, lifestyle, or DTC brand.
• Deep, instinctive understanding of marketing to women 18–35 online.
• Hands-on experience running influencer/creator partnerships.
• Working knowledge of ShopMy or comparable influencer/affiliate platforms.
• Native fluency on TikTok and Instagram.
• Strong project management instincts and ability to run multiple projects.
• Self-starter energy and proactive mindset.
• Excellent communication with a creative point of view.

Responsibilities

• Run day-to-day publishing across TikTok, Instagram, Pinterest, YouTube Shorts, and emerging platforms.
• Translate brand campaigns into platform-native content that lands with the target audience.
• Own the content calendar—planning and rationale for posts.

Skills

Social media management

Content creation

Influencer partnerships

Trend analysis

Project management

Community management

Tools

ShopMy

Instagram

TikTok

Job description

If you spend half your day on TikTok and the other half thinking about why something is on TikTok — keep reading.

Case-Mate is one of the most recognized names in tech accessories, and our audience — women 18–35 — lives online. We're hiring a Social Media Manager to take the day-to-day reins of how Case-Mate shows up across TikTok, Instagram, Pinterest, YouTube Shorts, and whatever platform breaks next. You'll work hand-in-hand with our Sr. Manager of Social and our VP of Marketing to turn brand strategy into content people actually stop scrolling for.

This isn't a calendar-filling role. It's a culture-reading, idea-generating, creator-managing, taste-led role for someone who can run point on social with minimal hand-holding and serious instinct.

What You'll Own

• Run day-to-day publishing across TikTok, Instagram, Pinterest, YouTube Shorts, and emerging platforms.
• Translate brand campaigns, launches, and marketing priorities into content that lands with our audience.
• Own the content calendar — what we're posting, when, and why.
• Partner with our creative team to build platform-native content that doesn't feel like an ad.
• Write captions and copy that sound like the brand actually has taste.
• Read the data, draw real conclusions, and adjust the playbook accordingly.

Influencer & Creator Partnerships

• Grow and manage Case-Mate's roster of influencers and creators.
• Source new creators whose aesthetic, voice, and audience actually fit the brand — no spray-and-pray.
• Run outreach, gifting, briefs, deliverables, and follow-through end-to-end.
• Manage affiliate and creator relationships via ShopMy and similar platforms.
• Track performance, engagement, and ROI — and know which creators are worth re-investing in.

Trend & Culture Rada\"r

• Stay 48 hours ahead of trending audio, formats, aesthetics, and platform shifts.
• Know what's resonating with Gen Z and Millennial women — and what's already over.
• Spot reactive, trend-driven moments the brand should jump on (and the ones we shouldn't).
• Bring ideas forward proactively. We don't want an executor; we want a contributor.

Community & Brand Presence

• Keep Case-Mate's online presence feeling elevated, current, and worth following.
• Monitor comments, DMs, tags, and user content for both engagement and insight.
• Find moments to strengthen audience affinity — not just respond, but build relationships.

What We're Looking For

A sharp, organized creative who treats social like a craft — not a checklist.

• 3–5 years managing social media for a consumer, fashion, beauty, lifestyle, or DTC brand.
• Deep, instinctive understanding of how to market to women 18–35 online.
• Real, hands-on experience running influencer and creator partnerships — not just briefing them.
• Working knowledge of ShopMy or comparable influencer / affiliate platforms.
• Native fluency in TikTok and Instagram — what works, why it works, what's already played out.
• Strong project management instincts. You can run five things in parallel without dropping any.
• Self-starter energy. You move without waiting to be told.
• Excellent communicator with a creative point of view you can defend.
• A genuine pulse on internet culture, trends, and digital consumer behavior.

Bonus Points

• Experience with fashion, accessories, beauty, or lifestyle brands.
• You’ve helped run a product launch or campaign cycle end-to-end.
• UGC, photography, or short-form video editing chops — you can self-produce when needed.
• Affiliate marketing fluency and a feel for creator ROI.
• Comfortable collaborating with a paid social team to extend organic wins.

What Success Looks Like in Year One

• Case-Mate's social channels consistently feel culturally relevant and visually elevated — not generic brand content.
• Our influencer and creator program drives measurable engagement and brand lift.
• Execution is fast, organized, and proactive — the team isn't chasing you for assets.
• We stay connected to trends without forcing them or feeling like we're trying too hard.
• New ideas are consistently being pitched, tested, refined, and built into the playbook.

Why Case-Mate

We're a household-name brand with deep retail reach and a loyal online audience. That means real budget, real partnerships, and real reach — and a small enough team that what you ship actually matters. If you want a role where your taste, instincts, and execution show up in the brand’s voice every week, this is that role.