Social Media Manager

RTA; Los Angeles (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

RTA seeks a highly creative Social Media Manager to lead and grow our organic social presence at the intersection of fashion, content, culture, and brand building. This hands-on role requires strategic thinking, on-set content creation, and real-time opportunity identification to translate the brand point of view into platform-native content that resonates on Instagram and TikTok.

Based in Los Angeles, you will be on-site for shoots and events while collaborating across teams to build a

Qualifications

• 4+ years of social media experience in fashion or lifestyle brands.
• Strong understanding of Instagram and TikTok platforms.
• Ability to translate brand POV into platform-native content.
• Excellent copywriting and visual storytelling skills.

Responsibilities

• Own the day-to-day strategy and execution of RTA's organic social channels, with emphasis on Instagram and TikTok.
• Develop a clear social content strategy that grows awareness and reinforces brand identity.
• Capture content for product launches, campaigns, shoots, events, and brand moments.
• Brief photographers, videographers, creators, and influencers on social content needs.
• Write and oversee social copy and messaging with a consistent RTA voice.
• Ensure content feels elevated yet native to each platform.
• Grow followers, reach, engagement, and overall brand awareness.
• Collaborate with Marketing, E-Commerce, and Creative teams to align campaigns.

Skills

Social media strategy

Brand storytelling

Content creation

Analytics & reporting

Job description

RTA is looking for a highly creative, culturally connected Social Media Manager to lead and grow our organic social presence. This role sits at the intersection of fashion, content, culture, and brand building and will be responsible for translating the RTA point of view into compelling, platform-native content that builds awareness, grows our audience, and drives meaningful engagement.

The ideal candidate lives and breathes fashion and social media. You understand what makes content feel elevated and aspirational while still feeling native to the platform. You know the difference between following a trend and identifying the right cultural moment for a brand to participate in.

This is a hands-on role. We are looking for someone who can think strategically, concept creatively, capture content, identify opportunities in real time, and continuously use performance insights to make the content stronger.

Fashion industry experience is required. This position is based in Los Angeles.

What You'll Do

Social Strategy & Brand Building

• Own the day-to-day strategy and execution of RTA's organic social channels, with an emphasis on Instagram and TikTok.
• Develop a clear social content strategy that strengthens RTA's brand identity and grows awareness within our target audience.
• Deeply understand the RTA customer: who they are, what they wear, what they follow, where they spend their time, and what content resonates with them.
• Translate the RTA brand into a distinct, recognizable social identity across platforms.
• Maintain a strong understanding of fashion, music, nightlife, celebrity, creators, art, and broader cultural conversations relevant to the RTA audience.
• Identify trends and emerging formats while ensuring RTA participates in a way that feels intentional and on-brand rather than reactive.
• Develop strategies to grow followers, reach, engagement, and overall brand awareness.

Content Creation & Creative Direction

• Build and manage the social content calendar in partnership with the broader marketing and e-commerce teams.
• Concept and create original, social-first content that brings the RTA world to life.
• Capture and produce content around product launches, campaigns, shoots, events, stores, behind-the-scenes moments, styling, talent, and everyday brand moments.
• Brief photographers, videographers, creators, influencers, and internal partners on social content needs.
• Identify opportunities to create more agile, lower-production content between major campaign moments.
• Write and oversee social copy, captions, storytelling, and messaging while maintaining a consistent RTA tone of voice.
• Ensure content feels visually elevated while remaining native to each platform.
• Maintain a healthy mix of brand storytelling, product, styling, cultural content, community content, UGC, and commercially relevant moments.

Growth & Performance

• Own social reporting across key organic KPIs including follower growth, reach, impressions, engagement, video views, saves, shares, traffic, and content performance.
• Provide weekly and monthly reporting with clear insights into what worked, what didn't, why, and what we should do next.
• Establish benchmarks and growth targets for key social channels.
• Use performance data to continuously refine content strategy, formats, posting cadence, and creative direction.
• Identify high-performing organic content that can inform paid social creative and broader marketing initiatives.
• Stay current on platform updates, algorithm changes, new features, and emerging social behaviors.

Cross-Functional Collaboration

• Partner closely with Community, PR, Influencer, E-Commerce, Creative, and Paid Media to ensure social supports broader brand and business priorities.
• Work with the Community Manager to identify standout UGC, creators, customers, and brand advocates to incorporate into RTA's content ecosystem.
• Support launches, collaborations, events, retail moments, and other key brand initiatives with thoughtful social storytelling.

What We're Looking For

• 4+ years of social media experience, ideally within fashion, luxury, contemporary apparel, or a highly relevant lifestyle brand.
• Fashion industry experience is required.
• Strong understanding of Instagram, TikTok, and emerging social platforms.
• Demonstrated experience growing a brand’s social following and engagement.
• Strong creative instincts with an elevated visual eye and deep understanding of fashion content.
• Experience creating and capturing social-first content.
• Ability to balance polished brand storytelling with fast-moving, culturally relevant content.
• Strong copywriting and communication skills.
• Analytical mindset and experience reporting on social performance and translating metrics into actionable strategy.
• Deep understanding of fashion, creators, culture, and the competitive social landscape.
• Highly organized, proactive, collaborative, and comfortable working in a fast-paced environment.
• Based in Los Angeles with the ability to be on-site for content creation, shoots, events, and other brand moments.

Success in This Role Looks Like

You are building more than a content calendar. You're creating a recognizable RTA world on social - growing the audience, strengthening the brand’s cultural relevance, creating content people want to engage with and share, and using data to make the brand’s social presence stronger every month.