Social Media Manager

Stic; Los Angeles (CA); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health & dental insurance

PTO policy: 26 days off per year (15 +

401(k)

Job summary

Stic seeks a founding marketer to own Instagram, LinkedIn, and other social channels end-to-end. You will script, shoot, edit, and publish three to four posts per week, with at least two videos, showcasing drivers earning on routes, wrapped cars, and heat-mapped campaigns.

In founder mode you’ll wear multiple hats, expand into product marketing, demand gen, digital & growth marketing, and help build our marketing department from scratch.

Qualifications

• 3+ years running social media and creating content for a brand, agency, or startup.
• Experience building a content and social playbook and scaling.
• Writing that sounds human, not a press release.
• Comfort operating without established process or tasks assigned daily.
• Strong understanding of Instagram and LinkedIn best practices.
• Advanced knowledge of Meta and LinkedIn ads platforms.
• Portfolio of video you personally shot and edited.
• Fluency in Adobe Premiere, CapCut, Canva, or equivalent.
• Based in Los Angeles and able to work in person.

Responsibilities

• Own the content calendar for Instagram and LinkedIn end to end.
• Script, shoot, edit, and publish 3 to 4 posts per week across both platforms, with at least two videos.
• Develop and support paid social campaigns on Meta and LinkedIn aimed at brands, agencies, and drivers.
• Produce content and creative that feeds our lead and driver acquisition funnels.
• Support driver acquisition by producing content that lowers the cost per activated vehicle and turns app downloads into a repeatable channel.
• Establish and track cost per qualified lead and cost per activated vehicle to build a data-driven baseline within the first 12 months.
• Produce video that looks professional and current, using trending formats without feeling forced or gimmicky.
• Turn campaigns into marketing material, including case studies, photography, driver testimonials, and results one-pagers.
• Ensure there is one unified brand consistent across our website, decks, ads, social, and press.
• Keep every public claim about our technology accurate, including edge AI, data handling, and what our hardware does and does not capture.
• Build and maintain sales collateral, including pitch decks, CPM one-sheets, and vertical-specific materials.
• Track follower growth, engagement, and content performance monthly, and report on what the numbers say.
• Use AI tools to move faster and produce more without lowering the quality bar.

Skills

Social media

Video production

Content creation

Brand marketing

Tools

Adobe Premiere

CapCut

Canva

Job description

About Us

Stic is modernizing out-of-home, one of advertising's oldest formats. Billboards and transit ads have always sold impressions on faith. Stic replaces faith by turning everyday vehicles into GPS-tracked, mobile media. Brands get proof instead of best guesses. Drivers earn passive income on miles they're already driving.

Stic Vision is how it works. An edge AI device small enough to live inside a decal, streaming informative analytics with no vehicle-level integration required.

The global out-of-home advertising market is worth roughly $40 billion a year. Stic is building the measurement layer that legacy OOH never had.

Stic is trusted by brands like TikTok, Dunkin Donuts, e.l.f., and PacSun. The traction is already showing up in results: a SXSW campaign for TikTok Radio put 44 vehicles on the road in Austin and generated 3.9 million tracked impressions. That's real, revenue-generating proof in a category still mostly sold on assumptions.

Stic is lean by design. People joining now build the playbook rather than inheriting one. This means fast execution, without the layers of process that slow down bigger companies.

About You

As our founding marketer, you'll own Instagram, LinkedIn, and other social platforms end-to-end. You will script, shoot, edit, and publish three to four posts a week, at least two of them video. The stories are already out there: drivers earning on routes they were driving anyway, wrapped cars that help brands reach their target audience, and campaigns with heat mapping that shows brands exactly where their ad traveled.

This is a true founding marketer seat. Your day-to-day will be primarily content and social. The ideal candidate has an existing content and social playbook and is excited to expand into other areas of marketing, including: product marketing, demand gen marketing, digital marketing, and growth marketing. In true founder mode, you'll wear multiple hats and help build our marketing department from scratch.

What You’ll Do

• Own the content calendar for Instagram and LinkedIn end to end, from idea to published post




• Script, shoot, edit, and publish 3 to 4 posts per week across both platforms, at least 2 of them video




• Develop and support paid social campaigns on Meta and LinkedIn aimed at brands, agencies, and drivers




• Produce content and creative that feeds our lead and driver acquisition funnels




• Support driver acquisition by producing content that lowers the cost per activated vehicle and turns app downloads into a repeatable channel




• Establish and track cost per qualified lead and cost per activated vehicle to build a data-driven baseline within the first 12 months




• Produce video that looks professional and current, using trending formats without feeling forced or gimmicky




• Turn campaigns into marketing material, including case studies, photography, driver testimonials, and results one-pagers




• Ensure there is one unified brand consistent across our website, decks, ads, social, and press




• Keep every public claim about our technology accurate, including edge AI, data handling, and what our hardware does and does not capture




• Build and maintain sales collateral, including pitch decks, CPM one-sheets, and vertical-specific materials




• Track follower growth, engagement, and content performance monthly, and report on what the numbers say




• Use AI tools to move faster and produce more without lowering the quality bar

What You’ll Need to Have

• 3+ years running social media and creating content for a brand, agency, or startup




• A track record of building something from scratch, and the drive to grow beyond content and social as we scale




• Writing that sounds like a person, not a press release




• Comfort operating without established process, defined lanes, or someone assigning tasks each morning




• A sharp read on what's working on Instagram and LinkedIn right now




• Advanced knowledge of Meta and LinkedIn ads platforms




• A portfolio of video you personally shot and edited




• Fluency in Adobe Premiere, CapCut, Canva, or equivalent




• Based in Los Angeles and able to work in person

Base Salary: $80,000 - $95,000, plus benefits

Work Location: Los Angeles - in person

Benefits

• Join a well-funded early-stage company disrupting traditional advertising with patent pending technology




• Explosive career growth




• Health & dental insurance




• PTO policy: 26 days off per year (15 PTO / 11 holidays) prorated for any partial year of employment




• 401(k)

Equal Employment Opportunity

Stic is an equal opportunity employer committed to building a diverse, equitable, and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, ancestry, citizenship, disability, genetic information, medical condition, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Use of Artificial Intelligence and Automated Tools in Recruiting

Stic uses artificial intelligence and automated tools in parts of our recruiting process. These tools may help organize and review applications, transcribe or summarize interviews, and assist our team in assessing job-related qualifications. Artificial intelligence does not make hiring decisions. A member of our team reviews candidate materials and makes every screening, interview, and hiring decision. We do not use these tools to evaluate candidates on the basis of race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, religion, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal or California law.

Reasonable Accommodations & Alternative Process

Stic is committed to providing reasonable accommodations for qualified individuals with disabilities and individuals with sincerely held religious beliefs in our job application and interview procedures. If you need assistance or an accommodation due to a disability, wish to request an alternative to any AI-assisted step in our recruiting process, or have questions about how these tools are used, please contact us at [e-mail]. Requesting an accommodation or alternative will not negatively impact your application or candidacy.