Creative Strategist

AppLovin; Palo Alto (CA); On-site; USD 71,000 - 107,000; Full time

Benefits offered by this job

Equity eligible

Health insurance

401(k) Retirement Plan

Unlimited PTO

Paid holidays

Paid sick leave

Job summary

AppLovin’s Gist team seeks a Creative Strategist to own paid social creative strategy, recruiting top creators, and building performance-driven content. You’ll craft concepts, briefs, and 10+ ad variants weekly across Meta, TikTok, and Google, while translating performance signals into next hypotheses.

You’ll analyze CVR, CPA, and ROAS, collaborate with the performance marketing manager, and stay ahead of trends to keep the creative fresh in a competitive landscape.

Qualifications

• 3–5 years in paid social creative strategy.
• Experience with top creators and talent management.
• Quantitative focus: CVR, CPA, ROAS metrics.
• Portfolio of creator-led campaigns showcasing results.
• Ability to write scripts, direct shoots, and rough edits.

Responsibilities

• Identify, recruit, and manage relationships with strong creators.
• Brief creators to produce authentic, platform-native content.
• Develop concepts, write scripts, and direct editors on 10+ ads weekly.
• Build a structured creative testing framework with hooks and CTAs.
• Analyze CVR, CPI, CPA, and ROAS data to guide iterations.
• Partner with performance marketing to tie creative to outcomes.
• Stay ahead of trends to keep creative fresh and competitive.

Skills

Paid social

Meta Ads

Creator relations

Data analysis

Script writing

Video directing

AI tools

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the Role

Gist is a new consumer social app built by AppLovin, a handbook for the curious. We're building our creative engine from the ground up, and we're looking for a Creative Strategist who lives at the intersection of storytelling and performance data.

In this role, you'll own the creative strategy behind our paid social advertising. You'll concept, brief, and iterate on ads that are genuinely enriching, while staying deeply connected to the metrics that determine what scales.

Central to this is your ability to identify, brief, and collaborate with top creators to produce authentic content that resonates at scale.

A Day in the Life

• Identify, recruit, and manage relationships with strong creators whose audiences and content style align with Gist's voice — curiosity-driven, enriching, and relevant
• Brief creators to produce authentic, platform-native content that performs as paid social without feeling like an ad
• Develop creative concepts, write scripts, and direct editors to produce 10+ ad variants weekly across Meta, TikTok, Google, and other paid social channels
• Build and run a structured creative testing framework — hooks, formats, CTAs, audience angles — and translate performance signals into the next hypothesis
• Analyze CVR, CPI, CPA, and ROAS data to identify what's working and brief the next round of creative accordingly
• Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes
• Stay ahead of content trends, platform formats, and creator behavior to keep our creative fresh and competitive

The Impact You'll Make

• Build the creative foundation that drives Gist's early user growth and brand presence
• Establish a scalable creator network and data-driven creative testing system from scratch
• Influence how Gist shows up across paid social at a critical zero-to-one moment
• Help define what enriching, curiosity-driven advertising looks like in a noisy feed environment

Who You Are

• 3–5 years in paid social creative strategy, with Meta Ads as your primary channel
• Proven track record working directly with top creators — you know how to identify the right talent, build the relationship, and get the best work out of them
• Deep understanding of what makes creator content feel authentic versus forced, and how to translate that into high-performing paid social
• Quantitative by nature: you measure creative success in CVR lifts, CPA deltas, and ROAS impact, not just aesthetics
• A portfolio of creator-led campaigns that both performed and that you're proud of creatively
• Able to write a script, direct a shoot, or cut a rough edit
• Comfortable with AI tools like Claude Code or Cursor is strongly preferred
• Consumer app or DTC brand background strongly preferred

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

All questions or concerns about this posting should be directed to [e-mail].

USA Base Pay Range: CA, NY, WA States

$71,000 — $107,000 USD

USA Base Pay Range: all other States (excludes CA, NY, WA)

$58,000 — $88,000 USD

CA Base Pay Range

$71,000 — $107,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [e-mail]

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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