Social Media Manager

Uncle J's Dirty Apron BBQ; Joliet, Northern (IL, KY); Hybrid; USD 52,000 - 80,000; Full time

Job summary

Uncle J's Dirty Apron BBQ in Joliet, IL seeks a Social Media Manager to lead daily content across platforms, develop calendars, and craft on-brand captions. You will collaborate with the Marketing Media Crew, monitor engagement, and analyze metrics to adjust campaigns.

The role offers a hybrid work arrangement with flexible hours, focusing on growing the brand's online presence and audience interaction.

Qualifications

• Strong understanding of major social media platforms and how they work.
• Excellent written communication skills.
• Basic knowledge of social media analytics and performance tracking.
• Ability to work collaboratively with marketing and media teams.
• Good organizational skills and ability to manage multiple accounts or campaigns.
• Creativity and awareness of current social trends.

Responsibilities

• Plan and manage daily content across social media platforms.
• Develop content calendars aligned with marketing campaigns and business goals.
• Write captions, posts, and messaging that reflect the brand voice.
• Coordinate with the Marketing Media Crew for photos, videos, and creative assets.
• Monitor engagement (comments, messages, reviews) and respond in a timely manner.
• Analyze performance metrics (reach, engagement, conversions) and adjust strategies accordingly.
• Stay up to date with trends, hashtags, and platform updates.
• Run and manage social media promotions, giveaways, or ad campaigns when needed.

Skills

Social platforms

Written communication

Analytics basics

Team collaboration

Organization

Creativity

Tools

Hootsuite

Buffer

Meta Business Suite

Job description

Social Media Manager

Key Responsibilities

• Plan and manage daily content across social media platforms (e.g., Instagram, Facebook, TikTok, etc.)
• Develop content calendars aligned with marketing campaigns and business goals
• Write captions, posts, and messaging that reflect the brand voice
• Coordinate with the Marketing Media Crew for photos, videos, and creative assets
• Monitor engagement (comments, messages, reviews) and respond in a timely manner
• Analyze performance metrics (reach, engagement, conversions) and adjust strategies accordingly
• Stay up to date with trends, hashtags, and platform updates
• Run and manage social media promotions, giveaways, or ad campaigns when needed

Required Skills & Qualifications

• Strong understanding of major social media platforms and how they work
• Excellent written communication skills
• Basic knowledge of social media analytics and performance tracking
• Ability to work collaboratively with marketing and media teams
• Good organizational skills and ability to manage multiple accounts or campaigns
• Creativity and awareness of current social trends

Preferred Qualifications

• Experience managing business or brand social media accounts
• Familiarity with scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite, etc.)
• Basic photo/video editing skills
• Experience with paid social media advertising

Work Environment

• Fast-paced, digital-focused role
• Primarily remote or office-based with occasional on-site content coordination
• Flexible hours depending on posting schedules and campaign timing

Goal of the Role

• To grow and engage the brand’s online presence by creating consistent, high-quality content and fostering meaningful interactions with the audience.