Social Media Specialist

Heartland Food Products Group; Indianapolis (IN); On-site; USD 40,000 - 60,000; Full time

Job summary

Heartland Food Products Group is seeking a Social Media Specialist to support the Social Media Manager in executing organic social strategy across brand channels. This hands-on, entry-to-mid level role focuses on scheduling, community engagement, social listening, and reporting with room to grow into strategy and campaigns.

This role is located at our corporate office in Carmel, Indiana. We are 100% in office, offering exposure to cross-brand initiatives and collaboration with the marketing team.

Qualifications

• 0-2 years of experience in social media, marketing, or communications (internship experience welcome).
• Bachelor’s degree in Marketing, Communications, or related field.
• Familiarity with major social platforms and native scheduling/analytics tools.
• Strong writing skills and attention to detail.
• Comfortable juggling multiple brands and tasks with good organizational habits.
• Interest in growing into a social media strategy or management role.

Responsibilities

• Schedule and publish approved content across platforms (Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, Threads).
• Support daily community management: respond to comments/messages and escalate issues.
• Monitor trends and perform social listening; surface relevant conversations to the team.
• Assist with copywriting and caption drafting for organic content.
• Support asset organization, reviews, and tagging for cross-brand use.
• Coordinate creator and Brand Ambassador program logistics (outreach, gifting tracking, content collection).
• Pull and organize analytics data to support reporting (weekly/monthly).
• Assist with campaign planning, content calendars, and asset tracking.
• Support real-time or event-based social coverage as needed (sponsorship activations).
• Respond to internal content requests from brand and cross-functional teams.

Skills

Social media

Content scheduling

Copywriting

Organization

Communication

Growth mindset

Education

Bachelor's degree

Tools

Native scheduling tools

Job description

The Social Media Specialist supports the Social Media Manager(s) in the day-to-day execution of organic social strategy across Heartland Food Products Group brands. This is a hands-on, entry-to-mid level role focused on content scheduling, community engagement, social listening, and reporting support, with room to grow into greater ownership of strategy and campaigns over time.

This role is located at our corporate office in Carmel, Indiana. We are 100% in office.

Key Responsibilities

• Schedule and publish approved content across Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, and Threads.
• Support daily community management: responding to comments and messages, flagging issues, and escalating as needed.
• Monitor social trends and conduct ongoing social listening; surface relevant trends and conversations to the Social Media Manager(s) and marketing peers.
• Assist with copywriting and caption drafting for organic content.
• Support creative asset organization, reviews, and tagging for use across brands.
• Help coordinate creator and Brand Ambassador program logistics (outreach, gifting tracking, content collection).
• Pull and organize weekly/monthly analytics data to support reporting.
• Assist with campaign planning logistics, content calendars, and asset tracking.
• Support real-time or event-based social coverage as needed (e.g., sponsorship activations).
• Respond to internal content and asset requests from brand and cross-functional teams.
• Maintain organized documentation of workflows, brand guidelines, and reporting templates to support cross-brand consistency.

Qualifications

• 0-2 years of experience in social media, marketing, or communications (internship experience welcome).
• Bachelor’s degree in Marketing, Communications, or related field,
• Familiarity with major social platforms and native scheduling/analytics tools.
• Strong writing skills and attention to detail.
• Comfortable juggling multiple brands and tasks with good organizational habits.
• Interest in growing into a social media strategy or management role.