Social Media Manager

Paleovalley; Erie (Erie County); Remote; USD 65,000 - 75,000; Full time

Job summary

An innovative health-conscious snack and supplement company is seeking a passionate Social Media Manager to lead their organic social strategy. This role involves managing and growing the brand's presence across platforms like TikTok, Instagram, and Facebook, creating engaging content that resonates with the audience. You will collaborate with cross-functional teams to amplify brand moments and support new launches. Join a forward-thinking company dedicated to providing high-quality products while making a positive impact on health and wellness. If you have a knack for storytelling and a passion for community engagement, this opportunity is perfect for you.

Benefits

Health Insurance (Medical, Dental, Vision)

Paid Time Off

401(k) with Company Match

Qualifications

• 2-4 years managing organic social media for a consumer brand.
• Proven track record of growing brand presence on TikTok and Instagram.

Responsibilities

• Develop and execute a content calendar across all social platforms.
• Create original content aligned with brand voice and marketing initiatives.
• Track and report on performance metrics for future optimizations.

Skills

Social Media Management

Content Creation

Copywriting

Community Engagement

Trend Monitoring

Education

Bachelor's Degree in Marketing or Related Field

Experience in Consumer-Facing Brand

Tools

TikTok

Instagram

Facebook

YouTube

Pinterest

Job description

Salary Range: $65,000 to $75,000 per year

Benefit Eligible: Yes, includes health insurance (medical, dental, vision) along with paid time off and a 401(k) with company match

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Classification: Exempt, Regular Full-time

Reports to: Director of Marketing

The Company

Paleovalley is a modern health-conscious snack and supplement company. We are committed to making delicious, high-quality products that do not cut corners. We source from certified organic farmers using regenerative agricultural practices. Our goal is to support our customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves.

Wild Pastures, our sister company, is on a mission to transform the meat industry. We deliver 100% grass fed, pasture-raised, environmentally-regenerative beef, chicken and pork and sustainably caught, wild seafood directly to our customers’ doors. We have incredibly high standards for our meat – all being raised in the USA by small-scale family farmers on lush pastures free from human-caused chemicals.

The Opportunity

We’re looking for a passionate Social Media Manager to join our team and own the strategy and execution of all things organic social. You’ll manage and grow our presence across TikTok, Instagram, Facebook, YouTube, and others—creating scroll-stopping content, sparking conversation, and building community.

You’ll work cross-functionally with our partnerships and paid media teams to amplify brand moments, support new launches, and highlight creator/influencer collaborations. This role is both creative and strategic, requiring a strong understanding of platform trends, brand storytelling, and content performance.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Develop and execute a content calendar across all social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest).
2. Create original content (photos, videos, captions) aligned with the brand voice and marketing initiatives.
3. Monitor trends and platform updates to keep our content fresh, relevant, and engaging.
4. Work with our creative team to develop social-first content concepts and campaign ideas.
5. Collaborate with our partnerships team to spotlight affiliate creators, influencers, and ambassadors.
6. Partner with the paid media team to support creative ideation for ads and highlight high-performing organic content.
7. Collaborate with our Co-Founder to brainstorm new content ideas, giveaways, and community-building initiatives.
8. Track and report on performance metrics, providing insights and optimizations for future content.
9. Stay on top of industry and competitor trends to inform strategy.
10. Engage with our community: respond to comments and DMs, reshare UGC, and foster brand love.

Competencies

1. Deep understanding of each platform’s best practices, algorithm, and content styles
2. Strong aesthetic sensibility and attention to detail
3. Highly organized, proactive, and comfortable juggling multiple projects at once
4. Collaborative team player who loves creative brainstorming and experimentation
5. Passionate about health, wellness, and real food

Required Education and Experience

1. 2-4 years of experience managing organic social media for a consumer-facing brand (CPG or wellness preferred)
2. Proven track record of growing brand presence and engagement on TikTok and Instagram
3. Strong copywriting and content creation skills (including short-form video—editing experience a plus)

Preferred Education & Experience

1. Bachelor's degree from a regionally accredited institution in business, marketing, or a related field, or equivalent experience in lieu of degree.
2. Experience working for health and wellness company is a plus

Additional Eligibility Qualifications

To be considered, please submit your resume and a brief cover letter detailing your experience in social media management for a consumer-facing brand. We would love to see links or a portfolio of relevant work engaging in community management and content creation.

Work Environment and Physical Demands

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies that weigh up to 20 pounds, and to bend and stand as necessary.

Position Type/Expected Hours of Work
This is a full-time position during regular business hours (for example, Monday through Friday, from 8:00 a.m. to 5:00 p.m.) Occasional evening and weekend work may be required as job duties demand. This position does not require travel.

Work Authorization/Security Clearance (if applicable)

The employee must be authorized to work in the United States for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#LI-remote

EEO Statement:

Paleovalley and Wild Pastures are equal opportunity employers. Employment and processes, including decisions to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

E-Verify:

Paleovalley and Wild Pastures participate in E-Verify, the federal program for electronic verification of employment eligibility.