Social Media Manager

Vibe Talent; Detroit (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

A rapidly scaling live commerce company is seeking a Social Media & Live Commerce Growth Manager. In this role, you will lead and optimize the digital presence across various live-stream platforms like Whatnot and TikTok Live. Your responsibilities include developing growth strategies, executing creative directions, and managing performance analytics. The ideal candidate has 3-7+ years in social media and growth marketing roles, with strong skills in data analysis and performance-driven strategies.

Qualifications

• 3–7+ years in modern social media, growth marketing, and digital performance roles.
• Experience managing and scaling performance-driven social or live commerce channels.
• Strong understanding of platform algorithms and audience engagement mechanics.
• Data-driven with measurable growth examples.
• Experience in e-commerce, collectibles, sports cards, or content brands preferred.

Responsibilities

• Own strategy, creative direction, and performance across live-stream platforms.
• Execute and optimize live stream thumbnail execution and strategy.
• Develop platform growth strategy across Whatnot and all social media accounts.
• Repurpose short-form content and distribute across platforms.
• Maintain brand consistency across digital channels.

Skills

Social media management

Growth marketing

Digital performance analysis

E-commerce knowledge

Performance marketing

Content strategy

Tools

Whatnot

TikTok Live

eBay Live

Job description

🚀 Now Hiring: Social Media & Live Commerce Growth Manager (Full-Time)

Vibe Talent is partnering with a rapidly scaling live commerce company seeking a Social Media & Live Commerce Growth Manager to lead and optimize its digital presence across live-stream platforms. This is a corporate role — not a content coordinator position.

You will own strategy, creative direction, and performance across Whatnot, TikTok Live, eBay Live, and short-form channels, with direct impact on engagement and revenue.

🎯 What You’ll Own

• Live stream thumbnail execution/strategy and creative optimization
• Platform growth strategy across Whatnot and social presence across all social media accounts
• Performance tracking (CTR, retention, viewer growth, conversion) and ongoing experimentation
• Short-form content repurposing and distribution strategy
• Brand consistency and presentation across all digital channels

This role sits at the intersection of creative, analytics, and conversion.

Qualifications

• 3–7+ years in modern social media, growth marketing, and digital performance roles
• Experience managing and scaling performance-driven social or live commerce channels
• Strong understanding of platform algorithms and audience engagement mechanics
• Data-first mindset with clear examples of measurable growth
• Experience in e-commerce, collectibles, sports cards, or content-driven brands strongly preferred